TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Phone Leads
Sales & Marketing

Amid The Shift To Digital Marketing, Don’t Lose Sight Of Phone Leads

- October 5, 2015
This remains a critical sales channel, and dealers must still measure and manage it aggressively. BY DAVID GREENE Last year, OEMs and franchised dealers spent a whopping $6 billion combined on...
Sales & Marketing

September 2015 Sales Numbers

- October 1, 2015
Corinne Lillis and Joe Gumm give you a look at the September 2015 sales numbers. The September 2015 sales totals are: Fiat Chrysler: +13.6% Chrysler: -5.3% Jeep: +39.8% Dodge: +2.6% Fiat:...
Sales & Marketing

How carrying around a notecard can improve your selling

- September 28, 2015
The month of September is almost completed. Maybe you've done well, or maybe you're an 8-car guy and you're looking forward to turning things around for October. Well, you might...
annual training calender
Sales & Marketing

Create An Annual Training Calendar To Plan, Manage And Track Your Dealership’s Investment

- September 24, 2015
Development of a calendar for 2016 should be starting within a few weeks. BY TOM KUKLA It’s Sept. 1, your first day on the job as HR director at the county’s largest...
Pre-Roll Video
Sales & Marketing

Pre-Roll Video Must Be Part Of Your Marketing Arsenal

- September 21, 2015
Online video coupled with traditional advertising enhances your targeting of qualified, in-market prospects. BY AMY FARLEY Online video is engaging, effective and growing tremendously, as more and more companies in more and...
Dealership Follow-Up
Sales & Marketing

Fundamental Approach To Dealership Follow-Up

- September 17, 2015
Avoid the tendency by dealers to believe lessons are automatically absorbed; plan for successful implementation instead. BY GLENN PASCH The dealership’s day began with a quick sales meeting. Twelve salespeople and...
customer’s trade-in
Sales & Marketing

Stop Waiting Until Negotiating Price To Discuss A customer’s trade-in

- September 16, 2015
Addressing the customer’s trade-in before looking at a new car makes strategic sense, for a lot of reasons. BY MARK TEWART There is a lot of talk in our industry today about speeding...
Sales & Marketing

Is your dealership relying on internet leads alone?

- September 14, 2015
What has the lowest percentage of engagement and conversion of virtually any form of communication? If you guessed emails, you would be correct. In fact, the average email open rate...
Sales & Marketing

How the finance department can make a great first impression

- September 14, 2015
A couple agrees to buy the vehicle you're selling. Once all parties approve the deal, does it matter how and when the customer gets into finance? Sales expert and management trainer...
small BDC team
Sales & Marketing

Failure To Properly Handle Inbound Service Calls Hamstrings Service Departments

- September 14, 2015
Start with a small BDC team and take other steps to catch all customer phone calls. BY BILL WITTENMYER During several of my recent speaking engagements, much debate has arisen over...


Latest Articles
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Legal battles reshape car sales
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Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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