The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Take Advantages Of Marketing Tools Available In Google Analytics

Amy Farley - November 19, 2015

A variety of reports help identify where a dealer’s website traffic originated, how your results compare, and other key performance metrics. BY AMY FARLEY Digital marketing for car dealers isn’t just about...

Sales & Marketing

Take Steps To De-Mystify New Vehicle Technology For Your Customers

Matt Rodeghero - November 17, 2015

“Progress might have been all right once,” humorist Ogden Nash once observed, “but it has gone on too long.” Apparently he is not alone in that attitude. Recent research found...

Sales & Marketing

Outbound Phone Sales Efforts Must Be Judged By Live Conversations

Mike Haeg - November 4, 2015

Dealerships need to manage to the right metrics and be smart with technology to maximize phone success. BY MIKE HAEG It’s 2 p.m. on a typical Tuesday. Unfortunately, the weekend sales...

Sales & Marketing

October 2015 Sales Numbers

CBT News - November 3, 2015

Corinne Lillis and Joe Gumm give you a look at the October 2015 sales numbers. The October 2015 sales totals are: Fiat Chrysler: +14.7% Chrysler: +1% Jeep: +33.3% Dodge: +12.3% Fiat:...

Sales & Marketing

Innovative Automotive: New Companies Could Vie With Dealerships’ Used Sales Departments

Zach Klempf - November 3, 2015

Are dealers ready to adapt to these businesses’ flexibility with test drives and trade-ins? BY ZACH KLEMPF The automotive landscape is being disrupted faster than ever before. If you thought the...

Sales & Marketing

Today’s Owner Of A Recalled Vehicle Can Be Tomorrow’s Happy Service Or Sales Customer

Chris Miller - October 30, 2015

Develop plans now to research and identify these recall prospects, and to effectively interact with them. BY CHRIS MILLER U.S. Defense Secretary Donald Rumsfeld, you may recall, felt there were three...

Sales & Marketing

Ad Messages That Resonate With Women Buyers, And Avoiding The Mistake Of Marketing Cars Like Power Tools

Anne Fleming - October 28, 2015

Let dealership reputation and trust, not price, drive the value proposition when targeting these customers. BY ANNE FLEMING Based on how they approach the car buying process, women buyers tend to identify...

Sales & Marketing

Mercedes-Benz USA Chief Cannon Sits Down For Q-And-A With CBT Automotive’s Fitzpatrick

CBT News - October 28, 2015

SANDY SPRINGS, GA (PRWEB) OCTOBER 28, 2015 Mercedes-Benz is moving its U.S. headquarters to Sandy Springs, Ga., from New Jersey starting this year. Speaking recently to an audience of about 300...

Sales & Marketing

Is your dealership managing phone leads correctly?

CBT News - October 27, 2015

Here's a stat that's pretty scary (or embarrassing): the average dealership, across all brands and markets, is converting fewer than 8 out of every 100 inbound sales calls into showroom...

Sales & Marketing

Ponder How Appetizing Your Dealership Appears To Customer-Identity Thieves

Erik Nachbahr - October 27, 2015

Take steps to deter both hackers and burglars, and prepare an incident plan in case of a breach. BY ERIK NACHBAHR Auto dealerships are inviting to data thieves, given the consumer...

Sales & Marketing

Take Advantages Of Marketing Tools Available In Google Analytics

Take Steps To De-Mystify New Vehicle Technology For Your Customers

Outbound Phone Sales Efforts Must Be Judged By Live Conversations

October 2015 Sales Numbers

Innovative Automotive: New Companies Could Vie With Dealerships’ Used Sales Departments

Today’s Owner Of A Recalled Vehicle Can Be Tomorrow’s Happy Service Or Sales Customer

Ad Messages That Resonate With Women Buyers, And Avoiding The Mistake Of Marketing Cars Like Power Tools

Mercedes-Benz USA Chief Cannon Sits Down For Q-And-A With CBT Automotive’s Fitzpatrick

Is your dealership managing phone leads correctly?

Ponder How Appetizing Your Dealership Appears To Customer-Identity Thieves

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