TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

id drive

ID Drive’s Finance Pre-qualification Abilities Shorten Sales Times

Better Closing Rates and Customer Satisfaction Among the Benefits By Pete MacInnis Dealers and their F&I managers are always looking for an easier and quicker way to pre-qualify customers in order to shorten...
facebook ads

Facebook Ads Target Service Customers

- March 27, 2016
Unlocking Digital Gold Mine in the Service Department By Glenn Pasch Think of the Gold Rush of the early 1900’s. People crossed the country because they heard there was a way to find...
Story 2

How does your dealership respond to online queries by car shoppers?

- March 15, 2016
If you work at a Porsche dealership, give yourself a pat on the back. According to Edmunds.com, Porsche grabbed the top spot in a new study that measured how...
Millenials

Believe it or not, they’re the largest generation in the U.S., and they’re buying a lot of cars.

- March 14, 2016
Millennials are a large group: from recent college graduates, to married couples living in suburbia, they bought four million cars and trucks last year...second only to baby boomers. ...
Haters

Should you hug your haters? Hear the story of one dealership that did just that.

- March 8, 2016
Alright, raise your hand if you have haters. No, not family members...haters with your dealership. No, not your co-workers. I mean people who don’t like your deals,...
Story 1

We’ll tell you what the secret behind dealers in a better-than-expected month of February.

- March 7, 2016
Well, we’re almost a week into the month of March and according to Wells Fargo Economist, Sam Bullard and how well auto sales do each month is an early indicator...
Story 030316

Learn what is directly impacting customer satisfaction with your vehicles.

- March 3, 2016
Well, the latest J.D. Power Study is out and it reveals some surprising data when it comes to your consumers and their love for technology. We all assume everyone wants...
Feb Nums

February 2016 Sales Numbers

- March 1, 2016
February 2016 Sales Numbers Corinne Lillis and Joe Gumm give you a look at the February 2016 sales numbers. The February 2016 sales totals are: Fiat Chrysler: +11.8% Chrysler: -26.1% Jeep:...
car sharing

How can the car-sharing services impact dealers?

- February 29, 2016
As popular as car sharing is right now, with both GM and Ford launching their respective services a new study by the Boston Consulting Group predicts it will have little...
Used Car

Dale Pollak gives simple ways to drive a retail-first strategy in every used vehicle.

- February 29, 2016
Before you attack any ambitious goals for your used vehicles this year, ask yourself this question. Am I wholesaling too many cars, and how can I retail more of these...


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