TSLA403.790-6.19999%
GM72.800-0.3%
F13.1450.115%
RIVN13.010-0.34%
CYD50.110-0.33%
HMC25.3850.175%
TM186.180-1.19%
CVNA63.620-2.4%
PAG158.100-1.65%
LAD257.900-6.99%
AN178.510-3.43%
GPI305.970-11.21%
ABG178.6602.38%
SAH73.600-0.46%
TSLA403.790-6.19999%
GM72.800-0.3%
F13.1450.115%
RIVN13.010-0.34%
CYD50.110-0.33%
HMC25.3850.175%
TM186.180-1.19%
CVNA63.620-2.4%
PAG158.100-1.65%
LAD257.900-6.99%
AN178.510-3.43%
GPI305.970-11.21%
ABG178.6602.38%
SAH73.600-0.46%
TSLA403.790-6.19999%
GM72.800-0.3%
F13.1450.115%
RIVN13.010-0.34%
CYD50.110-0.33%
HMC25.3850.175%
TM186.180-1.19%
CVNA63.620-2.4%
PAG158.100-1.65%
LAD257.900-6.99%
AN178.510-3.43%
GPI305.970-11.21%
ABG178.6602.38%
SAH73.600-0.46%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Sales training or more showroom traffic?
Sales training or more showroom traffic?
Over the past 18 months, I’ve done a 1-question survey of about 50 dealership operators and general managers.
I’ve asked them: “If you have $4,500 to...
Is AutoNation jumping back into the used car biz?
AutoNation Inc. plans to spend as much as $500 million to expand its footprint in the U.S., as the nation’s largest dealership group by sales confronts softening light-vehicle demand and...
Does one price selling work for the dealer that started it?
If someone told Jerry Mullinax Saturn invented no-haggle pricing, he would respectfully disagree.
“My dad (Ed Mullinax) gets the credit for being the first guy that anybody knows of who did...
Hear how this CEO keeps dealers appropriately competitive
Hear how this CEO keeps dealers appropriately competitive
Mark Fields, chief executive officer and president at Ford Motor Company, discuses weakness in the retail end of the auto industry, the transformation...
Marketing expert: “Number one source of conversion is_________.”
Marketing expert: "Number one source of conversion is_________."
Joe Gumm interviews Russell Wager, VP of Marketing with Mazda
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