TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Five Top Strategies To Increase Sales

- November 11, 2016
How to Maximize Every Opportunity By: Cory Mosley It is a manager’s favorite line: “We need to just get back to basics.” While there is certainly something to be said about...

Steps to Delivery on Your Marketing

- November 11, 2016
The 10% solution By: Glenn Pasch Every month dealers spend anywhere from $10K to over $100K a month on marketing. From traditional ads on TV, radio, newspapers, direct mail to digital services...
CBT News Placeholder

What a concept…selling to women

- November 10, 2016
By NICOLE RAZ LAS VEGAS REVIEW-JOURNAL The majority of exhibitors and attendees at the Specialty Equipment Market Association trade show in Las Vegas were men, but the number of women on the...

Are you smarter than your CRM?

- November 10, 2016
Adan Ortiz: GM, Brown Auto Stores, Eagle Pass, Texas

YES! GOOD NEWS! You can still make money on new car front-end gross!

- November 9, 2016
  Jim Fitzpatrick sits down with Brian Finkelmeyer, Director of Conquest Business Development at vAuto and Greg Brown, GM/Partner with Ford Lincoln of Franklin
CBT News Placeholder

Drive Customer Retention to Your Dealership

- November 8, 2016
Build Planned Retention Program and Drive Service Volumes If you’re serious about growing customer retention and service sales, perhaps it’s time to put into play a strategy that many dealers point...


CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.