TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

How can smartphones help sell cars?

- November 15, 2016
David Kain discusses  using your smartphone in the sales process to show videos and photos of vehicles to potential shoppers.

Why this dealer uses high schoolers to help explain technology features

- November 15, 2016
A relatively new job position at many car dealerships is gaining importance as vehicles become more technologically sophisticated, according to the J.D. Power 2016 U.S. Sales Satisfaction Index Study. Product specialists...

Best Practices for a Compliant Service Department

- November 14, 2016
Let’s face it – service customers can be really hard to please sometimes. Despite the best efforts of dedicated dealership fixed-ops professionals, auto repair-related issues are traditionally among the most...
CBT News Placeholder

How to exceed in Customer Satisfaction

- November 14, 2016
How to exceed in Customer Satisfaction I love studying customer experience because companies need so much help, even in the so-called best companies. It’s always interesting to see how these major brands...

Best Practices for a Compliant Service Department

- November 14, 2016
Let’s face it – service customers can be really hard to please sometimes. Despite the best efforts of dedicated dealership fixed-ops professionals, auto repair-related issues are traditionally among the most...
CBT News Placeholder

Five Top Strategies To Increase Sales

- November 11, 2016
How to Maximize Every Opportunity By: Cory Mosley It is a manager’s favorite line: “We need to just get back to basics.” While there is certainly something to be said about...
digital retailing

Car buying in one click

- November 11, 2016
Online car shoppers used to click a lot, visiting various websites to find the vehicle they wanted. But that’s changed. Car consumers today go to fewer websites, and instead rely more...
mike jackson

AutoNation Takes Car Shopping to New Heights

- November 11, 2016
With car shoppers more savvy then ever, the dealer model is being turned on its head. The traditional car-buying experience of going to three or four dealerships, kicking tires and getting...


CBT News
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