TSLA404.200-5.79%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.200-5.79%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%
TSLA404.200-5.79%
GM72.630-0.47%
F13.0600.03%
RIVN12.900-0.45%
CYD50.420-0.02%
HMC25.3200.11%
TM185.470-1.9%
CVNA63.415-2.605%
PAG156.460-3.29%
LAD257.090-7.8%
AN178.590-3.35%
GPI305.470-11.71%
ABG177.5001.22%
SAH72.870-1.19%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Five Top Strategies To Increase Sales

- November 11, 2016
How to Maximize Every Opportunity By: Cory Mosley It is a manager’s favorite line: “We need to just get back to basics.” While there is certainly something to be said about...
digital retailing

Car buying in one click

- November 11, 2016
Online car shoppers used to click a lot, visiting various websites to find the vehicle they wanted. But that’s changed. Car consumers today go to fewer websites, and instead rely more...
mike jackson

AutoNation Takes Car Shopping to New Heights

- November 11, 2016
With car shoppers more savvy then ever, the dealer model is being turned on its head. The traditional car-buying experience of going to three or four dealerships, kicking tires and getting...

Five Top Strategies To Increase Sales

- November 11, 2016
How to Maximize Every Opportunity By: Cory Mosley It is a manager’s favorite line: “We need to just get back to basics.” While there is certainly something to be said about...

Steps to Delivery on Your Marketing

- November 11, 2016
The 10% solution By: Glenn Pasch Every month dealers spend anywhere from $10K to over $100K a month on marketing. From traditional ads on TV, radio, newspapers, direct mail to digital services...
CBT News Placeholder

What a concept…selling to women

- November 10, 2016
By NICOLE RAZ LAS VEGAS REVIEW-JOURNAL The majority of exhibitors and attendees at the Specialty Equipment Market Association trade show in Las Vegas were men, but the number of women on the...

Are you smarter than your CRM?

- November 10, 2016
Adan Ortiz: GM, Brown Auto Stores, Eagle Pass, Texas


CBT News
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