Optimizing Your Website for Top-of-Funnel Buyers
Helping the Undecided Become Decided
By: Russ Chandler
If you’re like most dealerships, you likely focus a lot of your marketing and sales efforts towards the bottom of the purchasing funnel —...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How one dealer competes with his competition
Jim Fitzpatrick sits down with Brian Finkelmeyer, Director of Conquest Business Development at vAuto and Greg Brown, GM/Partner with Ford Lincoln of Franklin
The Power of Goals And Managed Measurement
Want to Get Something Done? Measure It!
By: Michael Roppo
When goals are measured and managed, performance and profitability improve intentionally. Goal Setting, measuring and managing performance are always a difference...
Car Drivers Favor Full Control
Car Drivers Favor Full Control
They’re not quite ready to embrace full automation.
When it comes to driving, many Americans still have no plans to go full-on “no-hands.”
That’s according to a new...
The Power of Goals And Managed Measurement
Want to Get Something Done? Measure It!
By: Michael Roppo
When goals are measured and managed, performance and profitability improve intentionally. Goal Setting, measuring and managing performance are always a difference...
J.D. Power: product specialists improve customer satisfaction
Auto dealers who spend more time explaining new technology features to buyers have more-satisfied customers, according to a new J.D. Power survey.
The 2016 U.S. Sales Satisfaction Index Study released Thursday...
How can smartphones help sell cars?
David Kain discusses using your smartphone in the sales process to show videos and photos of vehicles to potential shoppers.
Why this dealer uses high schoolers to help explain technology features
A relatively new job position at many car dealerships is gaining importance as vehicles become more technologically sophisticated, according to the J.D. Power 2016 U.S. Sales Satisfaction Index Study.
Product specialists...
Best Practices for a Compliant Service Department
Let’s face it – service customers can be really hard to please sometimes. Despite the best efforts of dedicated dealership fixed-ops professionals, auto repair-related issues are traditionally among the most...
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