TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Interview with Conference Speaker David Kain

- December 20, 2016
Joe Gumm sat down with David Kain, Expert Automotive Trainer to chat about his breakout session at the 2017 CBT Automotive Conference. David will host a DealerTalks Session titled: Create a...

How the Gas Savings Close Can Be Used Effectively During Negotiations

- December 16, 2016
Sean Gardner: How the Gas Savings Close Can Be Used Effectively During Negotiations

Scott Hernalsteen of Cox Auto talks about the benefits of CPO

- December 15, 2016
Joe Gumm talks with Scott Hernalsteen, Senior Director of Research and Market Intelligence with Cox Automotive

Victor Antonio has our Sales Tip of the Day

- December 15, 2016
Victor Antonio shares how much eye contact is really needed during a conversation with a potential car buyer.

Solutions to improve your dealership culture

- December 14, 2016
Jonathan Dawson: Trainer/consultant, founder of Sellchology and co-author of the book Race To The Finish Line.

See how one dealer gives back, while driving more traffic

- December 14, 2016
As a 22-year owner of Genesee Valley Motors off Interstate 390 in Avon and a 17-year veteran of Chrysler before that, Dom Genova knows a thing or two about selling...

What does it mean to have “clean ads” on Facebook?

- December 14, 2016
Glenn Pasch: What does it mean to have “clean ads” on Facebook?  

Beepi: now integrating dealers in online car-buying platform

- December 13, 2016
Beepi, an online marketplace for buying and selling used cars, has hit a major pothole. The company, which was operating in 16 U.S. cities, plans to shut down in “non-profitable markets...

Get your message out with Google’s new expanded text ads

- December 13, 2016
It’s that time of the year again! The Holiday Season is upon us. And while your friends and family are all thinking about things like wrapping presents, decorating the house,...


CBT News
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