TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sean Gardner unpacks strategies for effectively bridging the gap and empowering customers to maximize their car-buying budgets.
Sales & Marketing

How successful salespeople get leads and close deals in a competitive market — Sean Gardner | Joe Verde Group

- March 19, 2024
With the car market becoming increasingly consumer-friendly in the wake of the COVID-19 pandemic, dealership salespeople must prepare themselves for a more normalized environment. Unfortunately, due to steep turnover rates,...
customer experience
Sales & Marketing

Want a better customer experience? Build a better work environment — Shep Hyken

- March 18, 2024
Dealers know how crucial it is to provide an exceptional customer experience. But in pursuing high standards of service, many find themselves forgetting an equally crucial component of the consumer...
New vehicle prices weakened in February as incentives, sales, and inventory surged, making the market more consumer friendly.
Sales & Marketing

New vehicle prices continue falling in February as sales pace accelerates

- March 12, 2024
New vehicle prices dropped again in February, progressing toward pre-pandemic averages while sales and inventory improved. According to Cox Automotive, the average new vehicle transaction price in February was $47,244, 2.2%...
Discover how DCD Automotive Holdings' acquisition of a pre-owned superstore reflects growth in the resilient used car market.
Sales & Marketing

Why this dealership group is expanding its used car operations – Shawn Hanlon

- March 12, 2024
At a time when large retailers are closing many pre-owned locations, family-owned and operated DCD Automotive Holdings announced that they have purchased a pre-owned superstore. On today's episode of CBT...
Used electric vehicle prices are falling much master than the average preowned car, largely due to strategies adopted by Tesla.
Sales & Marketing

Tesla leads the pack as used electric vehicle prices plummet

- March 11, 2024
Used electric vehicle prices have plummeted over the last year, driven primarily by Tesla and its efforts to spur demand with better affordability. According to automotive analytics platform iSeeCars.com, the average...
See how automotive dealerships are winning over younger car buyers with cutting-edge digital strategies and irresistible engagement.
Sales & Marketing

Dealerships explore new strategies to win over younger car buyers

- March 11, 2024
Imagine a family-owned dealership deeply rooted in tradition but now facing a pressing dilemma: attracting the elusive younger generation. As digital platforms and social media redefine consumer habits, traditional dealerships...
Used vehicle values began to dip in the first weeks of February but made resounding improvements heading into March.
Sales & Marketing

Wholesale used vehicle prices rebound in late February, sales jump 18%

- March 7, 2024
Wholesale used vehicle prices dropped in the first days of February but rebounded just before March, according to the latest Cox Automotive Manheim Used Vehicle Value Index. Preowned car prices at...
To understand our current 2024 tax season, we first must go back and remember what laid the foundation for the house we're living in today.
Sales & Marketing

Tax season: the strategic play in a dynamic market

- March 7, 2024
We are two years removed from the height of the pandemic and the automotive market has never been more volatile than it is now. Certainly, there are dealers still making...
Ford, Honda, and Hyundai recorded strong sales gains in February driven by inventory improvements and rising hybrid demand.
Sales & Marketing

Ford, Honda, Hyundai sales rise in February, emphasizing strength of hybrids

- March 4, 2024
Automakers posted strong U.S. sales this February on the backs of stable demand, stronger inventory, and increasing interest in hybrid and electric vehicles. Ford sold 174,192 units during the month, representing...
Explore how advocacy and transparency are shaping the future of car buying, and why the industry must evolve to meet consumer demands
Sales & Marketing

Decoding the future of car buying with transparency – Katie the Car Lady

- March 1, 2024
For over two decades, Katie the Car Lady has championed consumer rights, earning her reputation as a beacon of transparency and expertise in the independent dealership sector. Bringing a treasure...


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