Depreciation study shows EVs lose value fastest – Karl Brauer | iSeecars
A study by iSeecars.com sheds insight on cars that lose the most value after just one year and those that retain the most value. It may be surprising to some,...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Auditing your marketing process to elevate the customer experience — Glenn Pasch | PCG Digital
On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Glenn Pasch, auto marketing expert and CEO of PCG Digital, to discuss simple tactics and strategies that elevate...
Diversifying your dealership technology tool kit – Eric Schlesinger | ActivEngage
On the latest episode of Kain & Co., host David Kain sits down with Eric Schlesinger, chief revenue officer at ActivEngage, to discuss how dealership technology is changing the face of...
De-mistifying dealership defection rates — Eric DeMont | Urban Science
Defection rates deliver vital information to dealers, allowing them to identify how many customers took their business elsewhere while measuring the impact of retention strategies. However, it has been exceedingly...
How sales teams can boost their numbers in today’s market – Crissy Burton | Hubler Chevrolet
Recent data indicates that sales leads have decreased due to factors such as interest rates, vehicle prices, and inventory availability. This puts pressure on sales teams striving to meet their...
Why the used vehicle market is changing dealership inventory strategies — Seth Rosen | Subaru of Jacksonville
The used vehicle market is under close scrutiny as it adjusts to changing consumer preferences and evolving inventory levels. What can dealers expect from the preowned segment in 2024, and...
Using data to get the most out of your digital marketing strategy — Colin Carrasquillo | Nielsen Automotive Group
Digital marketing has become a major component of automotive retail, serving to drive leads, strengthen branding, and broaden the scope of dealers' markets. However, with the arrival of CDPs, AI,...
Jeff Wyler Automotive’s new online car buying experience is an industry first
New vehicle customers have been calling for a 100% online car buying experience in the for many years, citing the heightened convenience and speed of digital retail. They may not...
How to win in today’s volatile used car market – John Ellis
The used car market is bustling with activity this spring, and car dealers must ensure their pre-owned operational strategies align with current market conditions. Joining us today on CBT Now...
Negative equity sets new record in previous-quarter’s used vehicle market
Negative equity in the used vehicle market grew in the final months of 2023, underscoring normalizing trends in the preowned segment.
Edmunds noted high levels of trade-ins worth less than the...
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