TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

In recent articles, they discussed obstacles in achieving a better digital finance future, especially around finance and transparency issues.
Sales & Marketing

Automotive finance: the adverse impact of declining transparency

- May 16, 2024
In my two recent articles, “From the Fax Machine, to the future: Auto Finance Disruption Time is Here,” and “Digital Finance: Consumer Expectations and Today’s Digital Retail Reality,” I discussed,...
In this episode of Inside Automotive, we dive into valuable insights on optimizing customer and employee experiences with Brooke Furniss.
Sales & Marketing

How dealers can elevate their customer/employee experience – Brooke Furniss

- May 16, 2024
As customer expectations continue to evolve, providing an exceptional experience is key to cultivating loyalty and repeat business. In this episode of Inside Automotive, we dive into valuable insights on...
John Fitzpatrick joins Inside Automotive to share marketing strategies that dealers can use to earn the loyalty of electric vehicle buyers.
Sales & Marketing

Electric vehicle marketing may be easier than you think — John Fitzpatrick | Force Marketing

- May 15, 2024
Like it or not, electric vehicles are here to stay, leaving car dealers with the unenviable task of ramping up sales in a new and challenging segment. One of the...
Dealers can invest in third-party listing sites. Here's what works and what doesn't, without naming names. I've bought a few of these.
Sales & Marketing

What’s worth it on third party listing sites?

- May 14, 2024
Third party listing sites offer a lot of products and packages that a dealer could invest in. I’ve been pitched more than a few of these, and have bought more...
In today's episode of CBT Now, we explore data and learn what may lie ahead. Charlie Chesbrough, Cox Automotive's Senior Economist, joins us.
Sales & Marketing

Consumer demand shifts towards smaller vehicles due to affordability concerns – Charlie Chesbrough | Cox Automotive

- May 13, 2024
In today's episode of CBT Now, we delve into April sales and what they mean for the automotive industry's trajectory. Charlie Chesbrough, Cox Automotive Senior Economist, joins us once again...
On the latest episode of Inside Automotive, Lizz Callaway joins us to share how privacy and data security is evolving in the industry.
Sales & Marketing

Discover AI’s impact on the industry and what it means for your privacy/security – Lizz Callaway | Microsoft Autos 

- May 9, 2024
We've seen the expanding role of AI in our daily lives as well as within the retail automotive industry. On the latest episode of Inside Automotive, Lizz Callaway, Product Manager...
Sean Gardner joins CBT Now to share the key tactics successful salespeople use to navigate the trade-in process and close more deals.
Sales & Marketing

Navigating trade-in objections: why slow and steady win the race — Sean Gardner | Joe Verde Group

- May 7, 2024
Trade-in negotiations can be tricky for salespeople to navigate, as a disappointing appraisal can quickly sour the client relationship. How can dealership teams set realistic expectations during this process without losing...
In this article, we'll explain how to use QR codes as part of your dealership's marketing plan, to better get messages out to more people.
Sales & Marketing

4 ways to incorporate QR codes into your dealership marketing strategy

- May 2, 2024
We are sure you've seen these little grids on posters or mail pieces. These are QR codes, and they are rather versatile and straightforward to use paths to websites and...
On this episode of Loyalty-Based Sales Strategies, Jen Suzuki shares a framework for improving engagement during your sales coaching.
Loyalty-Based Sales Strategies

Elevate and educate: taking your service and sales coaching to the next level

- April 23, 2024
Welcome to another episode of Loyalty-Based Sales Strategies on CBT News with host Jen Suzuki, president of eDealer Solutions, sales coaching veteran, and NADA Academy guest instructor. In this episode,...
A surge in used EV affordability means that buyers are hunting for deals, but getting an accurate value may be harder than it seems.
Sales & Marketing

Does America have a used EV problem – or opportunity?

- April 17, 2024
In the US, there are two used cars on the road for every new one. Pre-owned auto sales is big business. Plummeting prices, soaring inventory, and tax season mean that...


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Daymond John on building lasting customer trust - CBT News
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Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
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Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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