TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sean Gardner joins CBT Now to share the key tactics successful salespeople use to navigate the trade-in process and close more deals.
Sales & Marketing

Navigating trade-in objections: why slow and steady win the race — Sean Gardner | Joe Verde Group

- May 7, 2024
Trade-in negotiations can be tricky for salespeople to navigate, as a disappointing appraisal can quickly sour the client relationship. How can dealership teams set realistic expectations during this process without losing...
In this article, we'll explain how to use QR codes as part of your dealership's marketing plan, to better get messages out to more people.
Sales & Marketing

4 ways to incorporate QR codes into your dealership marketing strategy

- May 2, 2024
We are sure you've seen these little grids on posters or mail pieces. These are QR codes, and they are rather versatile and straightforward to use paths to websites and...
On this episode of Loyalty-Based Sales Strategies, Jen Suzuki shares a framework for improving engagement during your sales coaching.
Loyalty-Based Sales Strategies

Elevate and educate: taking your service and sales coaching to the next level

- April 23, 2024
Welcome to another episode of Loyalty-Based Sales Strategies on CBT News with host Jen Suzuki, president of eDealer Solutions, sales coaching veteran, and NADA Academy guest instructor. In this episode,...
A surge in used EV affordability means that buyers are hunting for deals, but getting an accurate value may be harder than it seems.
Sales & Marketing

Does America have a used EV problem – or opportunity?

- April 17, 2024
In the US, there are two used cars on the road for every new one. Pre-owned auto sales is big business. Plummeting prices, soaring inventory, and tax season mean that...
Joining us on today's episode of Inside Automotive is Karl Brauer, Executive Analyst for iSeecars, highlights EVs depreciating value
Sales & Marketing

Depreciation study shows EVs lose value fastest – Karl Brauer | iSeecars

- April 15, 2024
A study by iSeecars.com sheds insight on cars that lose the most value after just one year and those that retain the most value. It may be surprising to some,...
Glenn Pasch joins Inside Automotive to discuss key strategies that can help dealers elevate the customer experience across all channels.
Sales & Marketing

Auditing your marketing process to elevate the customer experience — Glenn Pasch | PCG Digital

- April 11, 2024
On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Glenn Pasch, auto marketing expert and CEO of PCG Digital, to discuss simple tactics and strategies that elevate...
Eric Schlesinger of ActivEngage joins Kain & Co. to discuss the evolution of dealership technology and how it affects the car buying process.
Sales & Marketing

Diversifying your dealership technology tool kit – Eric Schlesinger | ActivEngage

- April 5, 2024
On the latest episode of Kain & Co., host David Kain sits down with Eric Schlesinger, chief revenue officer at ActivEngage, to discuss how dealership technology is changing the face of...
Eric DeMont joins Driving Solutions to discuss how dealers are using their defection data to drive sales, retention, and growth.
Sales & Marketing

De-mistifying dealership defection rates — Eric DeMont | Urban Science

- April 4, 2024
Defection rates deliver vital information to dealers, allowing them to identify how many customers took their business elsewhere while measuring the impact of retention strategies. However, it has been exceedingly...
Explore how Chrissy Burton achieves sales success by mastering social media, personal branding, and customer trust within the current market.
Sales & Marketing

How sales teams can boost their numbers in today’s market – Crissy Burton | Hubler Chevrolet

- April 1, 2024
Recent data indicates that sales leads have decreased due to factors such as interest rates, vehicle prices, and inventory availability. This puts pressure on sales teams striving to meet their...
Seth Rosen joins Inside Automotive to discuss the latest demand and supply trends developing in the used vehicle market.
Sales & Marketing

Why the used vehicle market is changing dealership inventory strategies — Seth Rosen | Subaru of Jacksonville

- March 29, 2024
The used vehicle market is under close scrutiny as it adjusts to changing consumer preferences and evolving inventory levels. What can dealers expect from the preowned segment in 2024, and...


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