TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

As car buying and financing evolves, MacInnis tackles the pressing need for dealers to be transparent and accurate in the digital age.
Sales & Marketing

Pete MacInnis introduces ‘Deal Maker’ to bridge the gap between dealers and consumers

- June 10, 2024
In an industry ripe for innovation, auto finance veteran Pete MacInnis, CEO of eLEND Solutions, is leading the charge. As car buying and financing evolves, MacInnis tackles the pressing need...
In today's episode of Inside Automotive, John Fitzpatrick joins us to discuss the top things dealers should pay attention to this summer.
Sales & Marketing

Top tips for dealers to boost profits and capture market share – John Fitzpatrick | Force Marketing

- June 5, 2024
Every dealer is currently focusing on the start of the selling season, which typically runs from May to September or October. In today's episode of Inside Automotive, John Fitzpatrick, the...
Many dealerships struggle with follow-up, a fundamental aspect of the sales process. Today's CBT Now, Sean Gardner shares insight.
Sales & Marketing

How the power of persistent follow-up will unlock extra sales – Sean Gardner

- June 5, 2024
Closing a few extra sales each week can have a profound impact on your bottom line, fueling your success and driving your career forward. In today's episode of CBT Now,...
Sales & Marketing

Google Analytics 4 For Car Dealers

- June 3, 2024
Google Analytics 4 is the new standard for traffic analytics measurement on your dealership’s website. Google switched from the “old” Google Analytics Universal properties to “GA4” in July of 2023.   Let’s...
Your Mindset is a powerful tool that can determine your success or failure. In this episode of CBT Now, we delve into it with Ricky Kalmon.
Sales & Marketing

The key to conquering challenges and achieving success – Ricky Kalmon

- May 29, 2024
Your Mindset is a powerful tool that can determine your success or failure. In this episode of CBT Now, we delve into strategies for harnessing your Mindset for personal and...
Joseph Yoon discusses the evolving dynamics of inventory and sales on today's episode of CBT Now and touches on the markets Q1 performance
Sales & Marketing

Market Rebounds: Signs of normalcy as buyers return amidst growing inventory – Joseph Yoon | Edmunds

- May 27, 2024
Affordability has been a major concern for dealers and consumers. In today's episode of CBT Now, we'll learn how the market performed in the first quarter, especially in relation to...
Kevin Frye will join us on today's episode of Inside Automotive to discuss how the return of inventory has ushered in a slowing market.
Sales & Marketing

Strategies for maximizing profitability in a shifting automotive market – Kevin Frye | Jeff Wyler

- May 24, 2024
As dealers basked in record profits and margins just a few short years ago, the return of inventory to pre-pandemic levels has ushered in a slowing market. In today's episode...
On the latest episode of Loyalty-Based Sales Strategies with host Jen Suzuki, she eloquently encapsulates effective marketing strategies.
Loyalty-Based Sales Strategies

Follow up emails: shifting mindset on email content strategies

- May 21, 2024
In the rapidly evolving landscape of modern marketing, the battle for consumer attention is fiercer than ever. Brands are no longer merely vying for fleeting moments of interest but competing...
Facebook differs from other social networks as it's used for more than direct communication; It's a great tool for salespeople.
Sales & Marketing

Should your salespeople have Facebook pages

- May 21, 2024
Facebook is a bit different from other social networks in that it’s commonly used for direct communication, and people check on the regular for news updates as well as some...
automotive industry news, automotive industry trends, automotive news, automotive technology, CBT News, Future of Automotive, premium, Steve Greenfield
Sales & Marketing

Thinking Beyond the Bay: Creating an Inviting Environment at Your Automotive Business

- May 20, 2024
In today's competitive automotive service industry, providing exceptional customer experience is paramount to success. For auto dealers, service centers, tire dealers, and quick lubes, the customer experience begins long before...


Latest Articles

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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