TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Kevin Frye will join us on today's episode of Inside Automotive to discuss how the return of inventory has ushered in a slowing market.
Sales & Marketing

Strategies for maximizing profitability in a shifting automotive market – Kevin Frye | Jeff Wyler

- May 24, 2024
As dealers basked in record profits and margins just a few short years ago, the return of inventory to pre-pandemic levels has ushered in a slowing market. In today's episode...
On the latest episode of Loyalty-Based Sales Strategies with host Jen Suzuki, she eloquently encapsulates effective marketing strategies.
Loyalty-Based Sales Strategies

Follow up emails: shifting mindset on email content strategies

- May 21, 2024
In the rapidly evolving landscape of modern marketing, the battle for consumer attention is fiercer than ever. Brands are no longer merely vying for fleeting moments of interest but competing...
Facebook differs from other social networks as it's used for more than direct communication; It's a great tool for salespeople.
Sales & Marketing

Should your salespeople have Facebook pages

- May 21, 2024
Facebook is a bit different from other social networks in that it’s commonly used for direct communication, and people check on the regular for news updates as well as some...
automotive industry news, automotive industry trends, automotive news, automotive technology, CBT News, Future of Automotive, premium, Steve Greenfield
Sales & Marketing

Thinking Beyond the Bay: Creating an Inviting Environment at Your Automotive Business

- May 20, 2024
In today's competitive automotive service industry, providing exceptional customer experience is paramount to success. For auto dealers, service centers, tire dealers, and quick lubes, the customer experience begins long before...
In recent articles, they discussed obstacles in achieving a better digital finance future, especially around finance and transparency issues.
Sales & Marketing

Automotive finance: the adverse impact of declining transparency

- May 16, 2024
In my two recent articles, “From the Fax Machine, to the future: Auto Finance Disruption Time is Here,” and “Digital Finance: Consumer Expectations and Today’s Digital Retail Reality,” I discussed,...
In this episode of Inside Automotive, we dive into valuable insights on optimizing customer and employee experiences with Brooke Furniss.
Sales & Marketing

How dealers can elevate their customer/employee experience – Brooke Furniss

- May 16, 2024
As customer expectations continue to evolve, providing an exceptional experience is key to cultivating loyalty and repeat business. In this episode of Inside Automotive, we dive into valuable insights on...
John Fitzpatrick joins Inside Automotive to share marketing strategies that dealers can use to earn the loyalty of electric vehicle buyers.
Sales & Marketing

Electric vehicle marketing may be easier than you think — John Fitzpatrick | Force Marketing

- May 15, 2024
Like it or not, electric vehicles are here to stay, leaving car dealers with the unenviable task of ramping up sales in a new and challenging segment. One of the...
Dealers can invest in third-party listing sites. Here's what works and what doesn't, without naming names. I've bought a few of these.
Sales & Marketing

What’s worth it on third party listing sites?

- May 14, 2024
Third party listing sites offer a lot of products and packages that a dealer could invest in. I’ve been pitched more than a few of these, and have bought more...
In today's episode of CBT Now, we explore data and learn what may lie ahead. Charlie Chesbrough, Cox Automotive's Senior Economist, joins us.
Sales & Marketing

Consumer demand shifts towards smaller vehicles due to affordability concerns – Charlie Chesbrough | Cox Automotive

- May 13, 2024
In today's episode of CBT Now, we delve into April sales and what they mean for the automotive industry's trajectory. Charlie Chesbrough, Cox Automotive Senior Economist, joins us once again...
On the latest episode of Inside Automotive, Lizz Callaway joins us to share how privacy and data security is evolving in the industry.
Sales & Marketing

Discover AI’s impact on the industry and what it means for your privacy/security – Lizz Callaway | Microsoft Autos 

- May 9, 2024
We've seen the expanding role of AI in our daily lives as well as within the retail automotive industry. On the latest episode of Inside Automotive, Lizz Callaway, Product Manager...


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