TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Baer notes that personal connections are vital in persuasion because they directly link the message and the recipient's interests.
Sales & Marketing

The secret to persuasion: making it personal – Jay Baer

- June 21, 2024
Personal connections are incredibly powerful, whether you're making a sales pitch or engaging in casual conversation. In the latest episode of CBT Now, we're excited to explore this topic with...
Today's edition of Loyalty-Based Sales Strategies, Jen Suzuki shares invaluable insights on how incorporating video can change dealers' sales
Loyalty-Based Sales Strategies

Visual video impact is poppin’ – Harness the power of video in follow-up strategies that engage your clients

- June 20, 2024
In today's fast-paced automotive market, dealerships constantly seek innovative ways to engage customers and streamline their operations. On today's edition of Loyalty-Based Sales Strategies, Jen Suzuki shares invaluable insights on...
Mark Watson, VP of Finance and Insurance Operations at Van Horn Automotive Group, reveals how he has harnessed the power of digital solutions
Sales & Marketing

How Van Horn Automotive Group is leading dealerships’ digital transformation

- June 18, 2024
Staying ahead means embracing innovation and digital transformation in a rapidly evolving automotive retail landscape. On the latest edition of Dealer Forward, Josh Bickerton, Director of Product Consulting at Dealertrack,...
Matt Easton joins us on today to remind us that sometimes getting the sale can be as simple as raising your hand.
Sales & Marketing

Raise your hand for sales success: Matt Easton shares key tips for standing out in a competitive market

- June 13, 2024
In today's ultra-competitive business environment, where we fight to have the best marketing, the coolest social media, and the lowest prices, it's easy to feel overwhelmed by your competition. Coach...
The partnership between Canopy Connect insurance verification technology & Cox Automotive aims to minimize potential fraud risks.
Sales & Marketing

Cox Automotive enhances digital experiences with Canopy Connect partnership – Paulo di Silva & Tolga Tezel

- June 13, 2024
Earlier this month, Cox Automotive and Canopy Connect announced a collaboration to enhance the online car buying experience for consumers and dealerships through insurance verification and servicing. Joining us to...
When dealerships talk about connected marketing, they mean ensuring that related channels like search engine marketing.
Sales & Marketing

Connected marketing: What is connected marketing and why does it matter for your dealership?

- June 13, 2024
Car dealerships receive sales and service leads through many channels. While your dealership’s experience may vary, many dealerships spend their monthly advertising dollars on radio, search engine marketing, search engine...
Jonah Berger emphasizes the significant impact of language on various aspects of life, including leadership, marketing, and decision-making.
Sales & Marketing

The power of language: Understanding its impact on communication, persuasion, and decision-making – Jonah Berger

- June 12, 2024
The words we choose have the potential to shape the world around us. If we select words that are not just meaningful but also impactful, could we be more likely...
automotiveMastermind has introduced Showroom to its technology suite to convert every customer interaction into an opportunity for dealers.
Sales & Marketing

automotiveMastermind unveils Showroom for enhanced dealer experiences

- June 12, 2024
automotiveMastermind, a leading data and technology provider in the automotive industry, has introduced Showroom to its Mastermind technology suite. Showroom is engineered to convert every customer interaction into a discovery...
The future of car buying is expected to lean heavily on digital retailing. Bickhart & Spiesak discussed the importance of meeting expectation
Sales & Marketing

Why dealerships must emulate Amazon’s seamless buying experience – Aaron Bickart, David Spisak

- June 11, 2024
Despite the recent embrace of digital platforms, many dealers find themselves falling short of anticipated results. On today's episode of Driving Solutions, we're looking at the factors contributing to this...
Sales & Marketing

The 10 best and worst used cars, trucks and SUVs you can buy in 2024

- June 11, 2024
Buying a used car instead of a new vehicle can be an intelligent financial decision. However, doing so comes with its own set of challenges. The used car market is...


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Daymond John on building lasting customer trust - CBT News
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Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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