TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Automotive Engagement Conference
branding

Making your customers your brand ambassadors – Scott Stratten Keynote

- March 28, 2017
  Scott Stratten, Best-Selling author and Founder of Unmarketing, delivering his keynote at the 2017 CBT Conference and Expo.
newscast

Daily Newscast: Increasing your profits while the industry levels off | Grab the attention of your website visitors | Making your customers your brand ambassadors

- March 28, 2017
  In today’s CBT Newscast for Friday March 28, 2017: Increasing your profits while the industry levels off Dave Zoia, Editorial Director for WardsAuto and 30-year auto industry vet, forecasted 17.3 million vehicles...

Jon Acuff Keynote: The 4 things your dealership needs to navigate change

- March 27, 2017
  Jon Acuff is the New York Times Bestselling author of five books including his most recent, Do Over. For 18 years he’s helped some of the biggest brands in the...
online car sales

Best practices for e-commerce car sales

- March 27, 2017
Most dealerships understand that much of the car-buying process takes place online. From comparing different makes and models to researching pricing and trade-in values, car shoppers do a lot of...
old school

Does “old school” selling still work? – CBT Interview with Steve Stauning

- March 27, 2017
Steve Stauning, CEO/Founder of stevestauning.com delivers critical sales, leadership, customer service and general management training in bite-sized nuggets designed to help you and your team reach your potential. What makes Steve...
newscast

Daily Newscast: Does “old school” selling still work? | Jon Acuff Keynote – navigating change | E-commerce best practices

- March 27, 2017
Jon Acuff Keynote: The 4 things your dealership needs to navigate change Jon Acuff is the New York Times Bestselling author of five books including his most recent, Do Over. For...
disruption

Disruption and how your dealership can survive

- March 24, 2017
  Today, Cory Mosley sits down with Stephane Ferri, Southeast Divisional VP of Sales at Cox Automotive to discuss disruption in automotive retailing. As our world moves at a quicker pace,...
Gary Vaynerchuk

Daily Newscast: Gary Vaynerchuk keynote, Are Americans ready for self-driving cars and Good economy equals vehicle sales

- March 24, 2017
  In today’s CBT Newscast for Friday March 24, 2017: Gary Vaynerchuk, 2017 CBT Conference keynote New York Times bestselling author and social media expert Gary Vaynerchuk joined CBT Automotive Network on Wednesday,...
experience

Understanding the customers shopping experience

- March 24, 2017
  On today’s Tip of the Day, Jonathan Dawson shares some questions you can ask to uncover your customers' experience to be sure their next is even better.


CBT News
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