Combine old-school and new-school ways of communicating
While there is a place for phone calls, emails, and texts, sending an old-fashioned, hand-written thank you card to your customers may provide a genuine quality that you may not...
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GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
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AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Keys to Peak Performance
Mark Tewart's Keys to Peak Performance:
Enthusiasm & Energy
Often times, the newest salespeople sell the most cars of anybody on the sales floor. This is due to the natural enthusiasm...
How your dealership can combat auto retail disruptors
Auto retail disruptors are learning what it takes to keep buyers more engaged throughout the process that offers a level of transparency that is necessary to creating an awesome car...
How much do your sales people know about EVs?
If it hasn’t happened already, a car with a plug will show up on your lot sooner rather than later. And, while it’s true that most customers who purchase an...
How to Combat U.S. Sales Plateau
After years of rising demand and record-setting results, the U.S. sales momentum has come to a relative halt, as a recent in-depth article by WardsAuto notes.
At the same time, dealership inventories and incentives have...
Big data + targeted marketing = your next buyer
Big data has been taking center stage in the future of retail marketing but can this predictive analysis be used to find your next car buyer? Andy Gilman, VP Sales...
Improve email to increase 2-way engagement
Why don’t your email templates ask questions? Brian says it increases the opportunity for two-way engagement. Find out more on today’s Tip of the Day.
Does a lack of digital knowledge equal lost profits?
Digital marketing has a huge impact on your dealership but according to John Fitzpatrick, CEO of Force Marketing the word “digital” means way more than what you might think, especially...
How has technology changed the way we buy cars?
On today's episode of Progressive Retail, Cory reviews changes in consumers purchase behavior as a result of emerging technologies.
Up your game on Facebook!
"If you're not on Facebook, get on Facebook". On today's Tip of the Day, Mark Tewart outlines the reasons why all dealerships and sales people need to be on Facebook.
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