Marketing Without 5-Year Forecasts Key to Success and Growth
Vince Sheehy, president and CEO of Sheehy Auto Stores, isn't a big fan of long-term planning. Instead, Sheehy, who oversees 24 stores with annual sales of more than $1 billion,...
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ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How do regulations benefit customers?
Joe sits down with Steve Roenneau, VP of Compliance for EFG Companies, to discuss simplifying the sales process for customers, industry regulations, and F&I Manager training.
Routines for Your Team
The most successful people have routines they perform on a daily basis. Glenn explains why this same mindset will work for your dealership team.
WardsAuto: Customer Retention Comes in Different F&I Packages at Dealerships
Tire-related protection plans – some of them offered for free – can keep customers coming back to dealerships.
“The National Automobile Dealers Assn. shows that every time a customer walks in...
Why Facebook Live should be used by your dealership
Let's say you're having a super sale and want your customers to know all about it. Have you heard about this thing called Facebook Live to promote events, but aren't really...
Why You Should Keep a Cabin Air Filter at Your Desk
On this week's Service Tip of the Week, David Lewis explains how keeping two cabin air filters (one clean, one dirty) at your desk can generate profit.
Who wins with potential car buyers, your website or Amazon’s?
We already know how well Amazon is doing. In fact, we can't stop hearing how the auto industry needs to be more like Amazon when it comes to appealing, attracting,...
Stop Limiting the Performance of Your Sales Team
In researching how people learn, and working with teams across the country, I find one of the biggest hindrances for improvement is the Performance Prejudice of the staff’s leaders.
Now I...
Why customers are leaving your website early
Consumers are going to dealer website, but most of the time they're not staying for long. This i soften due to 'ease-of-path' issues, meaning that they don't know how to...
Simplifying Your Email Auto Response
Your emails from your CRM (to consumers) aren’t getting a response. Brian explains why and how to fix the issue.
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