TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

customers
Sales & Marketing

Selling the “Extras”: How Auto Dealers Can Guide Consumers to the Features They Need

- August 4, 2017
A Generation of Customizations Since the 1980's, consumers have warmed up to the idea of having products that meet their exact needs and specifications. The days of Henry Ford's belief that:...
marketing
Sales & Marketing

Personalized Messages Hit the Targets

- August 3, 2017
It is a common misconception among dealers that once a customer has purchased a vehicle, they will remain a loyal customer for the rest of their life. So instead of...
Sales & Marketing

July 2017 Auto Sales Totals

- August 2, 2017
CBT News Anchor Joe Gumm reports on U.S. automotive sales totals for the month of July 2017
subject lines
Sales & Marketing

Subject Lines that Sell Cars

- August 2, 2017
Many people just quickly throw together an email, add a quick subject without any thought, and click send. However, for sales reps, this should not be the case. It is...
Inventory
Sales & Marketing

The top 3 things you can do with your inventory

- July 31, 2017
"Maximize gross anyway you can." Ever hear that phrase before? Probably not in a long time, but maybe you've heard it recently, especially when it comes to the inventory on...
lead follow up
Sales & Marketing

Three Videos for an Effective Lead Follow Up Process

- July 28, 2017
Here is what's called a conundrum: someone calls your dealership or submits a lead on your dealership's website or a third-party auto shopping website. Then...nothing. The shopper will not “re-engage”...
Facebook
Sales & Marketing

Facebook Messenger for your Dealership

- July 27, 2017
With over 1.94 billion monthly active Facebook users, it has become the most widely used social media across the world. Facebook has many usages that, including the ability to keep...
Facebook Advertising
Sales & Marketing

Facebook Lead Ads 101 for Your Dealership

- July 24, 2017
Facebook has expanded its advertising delivery system to include Lead Ads, information-gathering tools which allow users to respond to an ad with just a few clicks into a worksheet that...
deep linking
Sales & Marketing

How AutoCenters Dealer Group Uses Deep Linking to Clear Their Lots

- July 24, 2017
Getting views on your inventory is the objective of digital marketing. It's even better if those views turn into foot traffic for your dealership. However, sometimes vendors are needed to...
TED Talks
Sales & Marketing

Ten TED Talks to give you an edge with customers and employees

- July 21, 2017
When you think of TED talks, maybe you think of artists and scientists sharing the latest research on things like artificial intelligence, climate change, or quantum physics. But also, TED...


Latest Articles
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
Latest Articles 04/03/26

California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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