The key to conquering challenges and achieving success – Ricky Kalmon
Your Mindset is a powerful tool that can determine your success or failure. In this episode of CBT Now, we delve into strategies for harnessing your Mindset for personal and...
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GM72.540-2.5%
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TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Market Rebounds: Signs of normalcy as buyers return amidst growing inventory – Joseph Yoon | Edmunds
Affordability has been a major concern for dealers and consumers. In today's episode of CBT Now, we'll learn how the market performed in the first quarter, especially in relation to...
Strategies for maximizing profitability in a shifting automotive market – Kevin Frye | Jeff Wyler
As dealers basked in record profits and margins just a few short years ago, the return of inventory to pre-pandemic levels has ushered in a slowing market. In today's episode...
Follow up emails: shifting mindset on email content strategies
In the rapidly evolving landscape of modern marketing, the battle for consumer attention is fiercer than ever. Brands are no longer merely vying for fleeting moments of interest but competing...
Should your salespeople have Facebook pages
Facebook is a bit different from other social networks in that it’s commonly used for direct communication, and people check on the regular for news updates as well as some...
Thinking Beyond the Bay: Creating an Inviting Environment at Your Automotive Business
In today's competitive automotive service industry, providing exceptional customer experience is paramount to success. For auto dealers, service centers, tire dealers, and quick lubes, the customer experience begins long before...
Automotive finance: the adverse impact of declining transparency
In my two recent articles, “From the Fax Machine, to the future: Auto Finance Disruption Time is Here,” and “Digital Finance: Consumer Expectations and Today’s Digital Retail Reality,” I discussed,...
How dealers can elevate their customer/employee experience – Brooke Furniss
As customer expectations continue to evolve, providing an exceptional experience is key to cultivating loyalty and repeat business. In this episode of Inside Automotive, we dive into valuable insights on...
Electric vehicle marketing may be easier than you think — John Fitzpatrick | Force Marketing
Like it or not, electric vehicles are here to stay, leaving car dealers with the unenviable task of ramping up sales in a new and challenging segment. One of the...
What’s worth it on third party listing sites?
Third party listing sites offer a lot of products and packages that a dealer could invest in. I’ve been pitched more than a few of these, and have bought more...
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