TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

This transformation has made life easier for both flyers and airlines, and it should be a model for all sorts of businesses.  
Sales & Marketing

From paper to pixels: the new era of digital vehicle titles

- September 9, 2024
Remember the paper boarding pass? When commercial flight began a century ago, a plane ticket was a paper tag handwritten by an airport desk agent. After many innovations—boarding passes with...
In today's episode of Marketing Matters, we explore how an optimized Google Business Profile can significantly boost your dealership’s traffic
Marketing Matters

How dealerships can master Google Business Profiles for maximum traffic and engagement

- September 5, 2024
In today’s digital-first world, your dealership’s online presence is more important than ever. One critical tool often overlooked by dealerships is the Google Business Profile. In today's episode of Marketing...
The EV industry has become a beacon of innovation in the automotive world, but fluctuations have sparked debates about its future
Sales & Marketing

Electric vehicle industry: are we seeing a temporary setback or a lasting downturn?

- September 5, 2024
The electric vehicle (EV) industry has become a beacon of innovation and sustainability in the automotive world, but recent market fluctuations have sparked debates about its future. As major players...
Sales & Marketing

Data study reveals opportunities for auto retailers to improve customer engagement and sales – Chase Abbott | Cox Automotive

- September 4, 2024
Data has been receiving a lot of attention lately, and businesses, including auto retailers, rely on it to boost their profits. However, many dealers, including myself, are unaware of how...
With new car inventories nearing pre-pandemic levels, the used car market is experiencing a significant price correction.
Sales & Marketing

Maximizing profitability in the used car market amid price corrections

- September 3, 2024
With new car inventories nearing pre-pandemic levels, the used car market is experiencing a significant price correction. For dealerships, this shift presents both challenges and opportunities. Effective pricing, inventory management, and...
In today's episode of Inside Automotive, Jim Fitzpatrick welcomed John Fitzpatrick, to shed light on the landscape of automotive marketing.
Sales & Marketing

John Fitzpatrick highlights key strategies for dealers amidst market shifts and increased competition

- September 2, 2024
In a recent episode of Inside Automotive, Jim Fitzpatrick welcomed John Fitzpatrick, President and CEO of Force Marketing, to shed light on the evolving landscape of automotive marketing. With the...
The automotive industry has not been immune to the surge in data breaches, as evidenced by the recent cyberattack on CDK Global.
Sales & Marketing

Protecting consumer data in light of recent breaches

- September 2, 2024
The more tech security advances and the more data is collected, the more bad actors work at infiltrating and stealing corporate data. And if recent reports are any indication, it’s getting worse. And...
Sales & Marketing

Marcus Sheridan on why answering buyers’ questions is key to automotive sales success

- August 30, 2024
Success in today's market demands a new approach. In the second edition of They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Author...
5G technology offers a new era of high-speed, low-latency connectivity that will revolutionize almost every industry, including automotive.
Sales & Marketing

How 5G connectivity will transform the automotive industry

- August 29, 2024
5G technology offers a new era of high-speed, low-latency connectivity that will revolutionize almost every industry, including automotive. 5G will transform vehicles' communication and operation with significantly faster data transfer...
In today's episode of CBT Now, Matt Easton explains a better way to sell by slowing down the process and discovering the value you bring.
Sales & Marketing

Why traditional pitching methods are failing and how a new approach can transform results – Matt Easton

- August 28, 2024
Matt Easton, Sales Coach and Founder of Easton University, says, "DITCH THE PITCH! The TYPICAL sales process is BROKEN." In today's episode of CBT Now, Matt will show you a...


Latest Articles

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
Latest Articles 09/04/26

Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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