TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

As the automotive industry grapples with shifting customer expectations, Hyken delves into the nuances of customer satisfaction.
Sales & Marketing

Shep Hyken reveals how ‘dangerous customers’ and employee experience impact customer retention

- August 14, 2024
In a captivating discussion on customer service, Shep Hyken, renowned customer experience expert and bestselling author, joins us on the latest episode of CBT Now. As the automotive industry grapples...
Leveraging generational differences is crucial for staying competitive in today's market. Glenn Pasch will join us on today's CBT Now.
Sales & Marketing

Unlocking generational marketing: Strategies for dealerships to connect with diverse audiences

- August 8, 2024
Leveraging generational differences is crucial for staying competitive in today's market. Glenn Pasch, the CEO of PCG Digital and an auto marketing expert, will join us on today's episode of...
In 2024, franchised car dealerships face challenges due to economic uncertainties, consumer behaviors, and rapid technological advancements.
Sales & Marketing

Practical ways to boost sales

- August 7, 2024
In 2024, franchised new car dealerships face many challenges to their operations. The automotive sales landscape is more competitive than ever, from economic uncertainties to shifting consumer behaviors to rapid...
Sean Gardner joins CBT Now to share the key tactics successful salespeople use to navigate the trade-in process and close more deals.
Sales & Marketing

Transforming ‘out-the-door’ price objections – Sean Gardner

- August 6, 2024
On the latest episode of CBT Now, we feature Sean Gardner, an esteemed instructor and sales trainer from the Joe Verde Group. Today, Gardner shares his expert insights on handling...
Sales & Marketing

4 things dealers are keeping top of mind this year

- August 2, 2024
2024 offers a glimmer of hope for auto dealers navigating the tricky terrain of used car sales, despite lingering market uncertainties and a notable vehicle shortage. Vehicle price, depreciation and conversion...
Welcome to Marketing Matters with your host, Colin Carrasquillo, digital marketing director of the Nielsen Automotive Group.
Marketing Matters

Marketing Matters: How dealers can ensure consistency in their digital presence

- August 1, 2024
Welcome to Marketing Matters with your host, Colin Carrasquillo, digital marketing director of the Nielsen Automotive Group. In today's episode, we delve into the crucial role of maintaining consistent digital...
The automotive industry is more competitive than ever. Dealerships must adopt a digital marketing strategy to attract/retain repeat buyers.
Sales & Marketing

Cutting-edge automotive marketing strategies to boost dealership profitability

- July 29, 2024
There’s just no denying the fact that the automotive industry is more competitive today than ever before.  To succeed, dealerships must adopt a digital marketing strategy that embraces the ever-evolving digital...
In the dynamic world of automotive sales, incentives, and rebates are making a significant comeback. Aaron Bickert joins us to elaborate.
Sales & Marketing

Navigating incentives and consumer spending – Aaron Bickart | OfferLogix

- July 24, 2024
In the dynamic world of automotive sales, incentives, and rebates are making a significant comeback. But what does this mean for consumer spending and dealership strategies? On today's episode of...
Suzuki explains the importance of value-based selling, offering actionable insights to help dealerships build long-term customer loyalty
Loyalty-Based Sales Strategies

Value centric selling for service and sales teams: Communicating client benefits for lasting impact

- July 23, 2024
Join us on the latest edition of Loyalty-Based Sales Strategies, as Jen Suzuki shares game-changing sales strategies designed to empower both sales and service teams. In this exclusive CBT News...
The Certified Pre-Owned (CPO) sector is feeling the squeeze as the market faces a significant shortfall in off-lease vehicles.
Sales & Marketing

How to Manage the Off-Lease Vehicle Shortfall

- July 18, 2024
The Certified Pre-Owned (CPO) sector is feeling the squeeze as the market faces a significant shortfall in off-lease vehicles. This shortage requires that dealerships get creative with their inventory acquisition...


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