TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Joining us on the latest episode of CBT Now to address SEO and what you need to know is Automotive SEO Expert Greg Gifford. 
Sales & Marketing

Understanding SEO: Essential tips for dealerships from automotive SEO expert Greg Gifford

- July 10, 2024
As dealerships compete for visibility, understanding SEO can make all the difference. And you may be thinking, I’ve got a vendor for that! Well, how do you know if your...
Sean Gardner unpacks strategies for effectively bridging the gap and empowering customers to maximize their car-buying budgets.
Sales & Marketing

Sean Gardner shares secrets to helping customers stretch their budgets

- July 9, 2024
Welcome to another insightful edition of CBT Now. Today, we're diving into a critical topic with Sean Gardner, a seasoned sales trainer at the Joe Verde Group. Sean's here to...
Whether in the market for a new car or managing a dealership, understanding the ins and outs of smart shopping can make all the difference. Here, we'll take a look at some strategies that support buyers in making informed decisions, as well as how dealers can implement seamless processes to enhance the shopping experience. 
Sales & Marketing

Smart shopping: A guide for buyers and dealers alike

- July 2, 2024
Whether in the market for a new car or managing a dealership, understanding the ins and outs of smart shopping can make all the difference. Here, we'll take a look...
In automotive retail, every missed call can mean a lost sale, so mastering call management isn't just necessary—it's a competitive advantage
Sales & Marketing

Ben Chodor explores revolutionary strategies for dealership excellence via advanced call management

- June 27, 2024
In the fast-paced world of automotive retail, where every missed call can mean a lost sale, mastering call management isn't just a necessity—it's a competitive advantage. On today's episode of...
Baer notes that personal connections are vital in persuasion because they directly link the message and the recipient's interests.
Sales & Marketing

The secret to persuasion: making it personal – Jay Baer

- June 21, 2024
Personal connections are incredibly powerful, whether you're making a sales pitch or engaging in casual conversation. In the latest episode of CBT Now, we're excited to explore this topic with...
Today's edition of Loyalty-Based Sales Strategies, Jen Suzuki shares invaluable insights on how incorporating video can change dealers' sales
Loyalty-Based Sales Strategies

Visual video impact is poppin’ – Harness the power of video in follow-up strategies that engage your clients

- June 20, 2024
In today's fast-paced automotive market, dealerships constantly seek innovative ways to engage customers and streamline their operations. On today's edition of Loyalty-Based Sales Strategies, Jen Suzuki shares invaluable insights on...
Mark Watson, VP of Finance and Insurance Operations at Van Horn Automotive Group, reveals how he has harnessed the power of digital solutions
Sales & Marketing

How Van Horn Automotive Group is leading dealerships’ digital transformation

- June 18, 2024
Staying ahead means embracing innovation and digital transformation in a rapidly evolving automotive retail landscape. On the latest edition of Dealer Forward, Josh Bickerton, Director of Product Consulting at Dealertrack,...
Matt Easton joins us on today to remind us that sometimes getting the sale can be as simple as raising your hand.
Sales & Marketing

Raise your hand for sales success: Matt Easton shares key tips for standing out in a competitive market

- June 13, 2024
In today's ultra-competitive business environment, where we fight to have the best marketing, the coolest social media, and the lowest prices, it's easy to feel overwhelmed by your competition. Coach...
The partnership between Canopy Connect insurance verification technology & Cox Automotive aims to minimize potential fraud risks.
Sales & Marketing

Cox Automotive enhances digital experiences with Canopy Connect partnership – Paulo di Silva & Tolga Tezel

- June 13, 2024
Earlier this month, Cox Automotive and Canopy Connect announced a collaboration to enhance the online car buying experience for consumers and dealerships through insurance verification and servicing. Joining us to...
When dealerships talk about connected marketing, they mean ensuring that related channels like search engine marketing.
Sales & Marketing

Connected marketing: What is connected marketing and why does it matter for your dealership?

- June 13, 2024
Car dealerships receive sales and service leads through many channels. While your dealership’s experience may vary, many dealerships spend their monthly advertising dollars on radio, search engine marketing, search engine...


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