TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

In today's episode of Driving Solutions, we’re exploring the important mix of in-person training and technology. Kurt Larson joins us.
Sales & Marketing

How AI and curated approaches are shaping the future – Kurt Larson | CallRevu

- August 28, 2024
Effective training is crucial for building a high-performing team. In today's episode of Driving Solutions, we’re exploring the important mix of in-person training and technology. Kurt Larson, Sales Enablement Mgr...
The wholesale used vehicle market experienced a notable decline in the first half of July. This trend has sever implications for dealers.
Sales & Marketing

Wholesale used vehicle prices decline in the first half of July

- August 27, 2024
The wholesale used vehicle market experienced a notable decline in the first half of July. This trend has substantial implications for dealers and consumers alike, making it essential to understand...
Suzuki explains the importance of value-based selling, offering actionable insights to help dealerships build long-term customer loyalty
Loyalty-Based Sales Strategies

Leveraging ChatGPT for enhanced sales and service – Jen Suzuki

- August 20, 2024
In this episode of Loyalty-Based Sales Strategies, industry expert Jen Suzuki explores ChatGPT's transformative potential for car dealerships. From streamlining service communications to crafting engaging sales messages, Jen explains how...
Maintaining steady sales and profits can be challenging with fluctuating consumer demands, high vehicle prices, and low inventory. 
Sales & Marketing

How dealerships can grow sales and profits by adopting resilient marketing strategies

- August 20, 2024
In this competitive market, car dealerships face numerous challenges. Maintaining steady sales and profits can be challenging with fluctuating consumer demands, high vehicle prices, and low inventory.  As market conditions and...
Vehicle affordability has become a key focal point for both dealers as well as consumers, join Durran Cage to discuss customer loyalty.
Sales & Marketing

Unlocking customer loyalty in an era of vehicle affordability challenges – Durran Cage | Cage Automotive 

- August 19, 2024
Vehicle affordability has become a key focal point for both dealers as well as consumers…and in some markets, this financial strain is posing a challenge to customer loyalty. On the...
Today, we dive into Morgan's book, The 8 Laws of Customer-Focused Leadership: New Rules for Building a Business Around Today's Customer.
Sales & Marketing

How dealers can build a better customer experience through employee-centric leadership – Blake Morgan

- August 16, 2024
Businesses are coming to understand that it's not just about the products or services they offer or how superior they are. Customer experience is now more critical than ever. Keynote...
As the automotive industry grapples with shifting customer expectations, Hyken delves into the nuances of customer satisfaction.
Sales & Marketing

Shep Hyken reveals how ‘dangerous customers’ and employee experience impact customer retention

- August 14, 2024
In a captivating discussion on customer service, Shep Hyken, renowned customer experience expert and bestselling author, joins us on the latest episode of CBT Now. As the automotive industry grapples...
Leveraging generational differences is crucial for staying competitive in today's market. Glenn Pasch will join us on today's CBT Now.
Sales & Marketing

Unlocking generational marketing: Strategies for dealerships to connect with diverse audiences

- August 8, 2024
Leveraging generational differences is crucial for staying competitive in today's market. Glenn Pasch, the CEO of PCG Digital and an auto marketing expert, will join us on today's episode of...
In 2024, franchised car dealerships face challenges due to economic uncertainties, consumer behaviors, and rapid technological advancements.
Sales & Marketing

Practical ways to boost sales

- August 7, 2024
In 2024, franchised new car dealerships face many challenges to their operations. The automotive sales landscape is more competitive than ever, from economic uncertainties to shifting consumer behaviors to rapid...
Sean Gardner joins CBT Now to share the key tactics successful salespeople use to navigate the trade-in process and close more deals.
Sales & Marketing

Transforming ‘out-the-door’ price objections – Sean Gardner

- August 6, 2024
On the latest episode of CBT Now, we feature Sean Gardner, an esteemed instructor and sales trainer from the Joe Verde Group. Today, Gardner shares his expert insights on handling...


Latest Articles

Daymond John on building lasting customer trust - CBT News
Latest Articles 09/04/26

Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
Latest Articles 09/04/26

Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
Latest Articles 09/04/26

Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
Latest Articles 09/04/26

Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
Latest Articles 09/04/26

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
Latest Articles 09/04/26

Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
Latest Articles 09/04/26

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
Latest Articles 09/04/26

Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
Latest Articles 09/04/26

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
Latest Articles 09/04/26

Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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