TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

sales
Sales & Marketing

5 Quick and Easy Rules To Grow Your Sales

- September 11, 2017
Sometimes it’s easy to overthink this whole sales thing. Confusing concepts ranging from multi-touch attribution to your VDP strategy can boggle the average sales manager’s mind, all while seemingly moving...
Facebook
Sales & Marketing

Building a Great Social Media Presence (Part 1) – Facebook

- September 8, 2017
Social media has completely changed the way businesses run. It allows companies to have a more effective channel through which they can create connections to their audience. Companies and brands...
hispanic
Sales & Marketing

Ricky Lopez on driving more Hispanic car buyers to your website and dealership

- September 8, 2017
A post from Think Google says that U.S. Hispanics are ahead of the curve when it comes to digital. It adds, "they lead in adoption of new devices. They are...
Sales & Marketing

Gary Vaynerchuk – #AskGaryVee

- September 7, 2017
Gary Vaynerchuk (GARY V) is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is...
Sales & Marketing

Brendon Burchard

- September 7, 2017
Brendon Burchard is one of the most watched personal development trainers in the world and a Top 100 Most Followed Public Figure on Facebook. Over 1,500,000 students have completed his...
Sales & Marketing

John O’Leary

- September 7, 2017
Every Wednesday, John will share a new episode of his Live Inspired Vlog. Each episode contains inspirational thoughts, reflections and motivational challenges to help you live your day inspired. When...
marketing
Sales & Marketing

The Best Marketing Techniques to Reach Your Millennial Audience

- September 5, 2017
In the workforce, millennials get a lot of hate from the older generations. The older generations consider millennials as self-involved, entitled and overly reliant on technology. They forget that this...
retention
Sales & Marketing

Driving Customer Retention to Your Dealership

- September 4, 2017
Customer loyalty does not necessarily translate into repeat business for your auto dealership. OEMs and dealers spend millions of dollars seeking to convert consumers to loyal customers of their brands....
VDP
Sales & Marketing

Optimizing your VDPs for the mobile screen

- September 1, 2017
Today’s consumer is increasingly reliant on the internet to accomplish everyday tasks. And the car shopping process is certainly on that list. But the days of browsing on desktops -...
Sales & Marketing

August 2017 Auto Sales Totals

- September 1, 2017
CBT News Anchor Joe Gumm reports on U.S. automotive sales totals for the month of August 2017 at dealerships around the U.S.   The seasonally adjusted, annualized sales rate for August was...


Latest Articles
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Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
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Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

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Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
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NHTSA weighs U.S. ban on defective Chinese airbag components

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Affordability takes center stage at the 2026 NY Auto Show
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Legal battles reshape car sales
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Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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