TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

marketing
Sales & Marketing

Demand More from Your Ad Agency Partners

- November 22, 2017
New technologies and metrics are available to help dealers optimize their marketing mix and answer the age-old question: Who Sold It? Multi-touch, cross-device sales attribution starts by having clean customer...
online shopping
Sales & Marketing

Bridging the gap from online experience to showroom buying

- November 22, 2017
Attribution, to some, is connecting online activity to what happens in a dealership. For James Grace, Senior Director of Analytics Products with Cox Automotive Media Solutions Group, and President Brian...
marketing
Sales & Marketing

Brooke Skinner Ricketts: How the digital age has changed the 4 P’s of marketing

- November 20, 2017
When it comes to marketing, industries have aligned themselves with the "Four P's": Product, Price, Promotion, and Place, otherwise referred to as the "marketing mix." For auto retail, Brooke Skinner...
social media
Sales & Marketing

Influencer Marketing at Your Dealership

- November 17, 2017
With the rise of social media and social stars, it was inevitable that a perfect platform for advertising would be created. The Millennials and Gen Z are either already in...
digital marketing
Sales & Marketing

Max Steckler: How do you achieve measurable results with digital marketing?

- November 17, 2017
We're almost a month away from wrapping up 2017, and maybe your dealership didn't achieve the measurable results it wanted to drive additional profit in every area of your dealership....
dealership blog
Sales & Marketing

What to Write About on Your Dealership Blog

- November 15, 2017
Having a blog can greatly increase your dealership’s visibility as well as increase the connection level between you and your customers. It’s a great way to get your customers, prospective...
retailing
Sales & Marketing

Pete MacInnis: What’s holding back dealers from digital retailing

- November 15, 2017
Back in August of this year, eLend Solutions conducted a survey showing a big disconnect between how progressive dealers think they are and the extent to which they are actually implementing...
VDP - vehicle detail page
Sales & Marketing

Four Ways to Optimize Your VDP and Drive Sales

- November 15, 2017
We need to redefine the meaning of the vehicle detail page (VDP). At a time when automobile shoppers are expecting more transparency and user-friendly experiences, the VDP is more than a...
sales forecast
Sales & Marketing

Your 2018 Sales Forecast: Fact or Fiction?

- November 14, 2017
How does your dealership come up with a number for your monthly or annual sales forecast? Most of the time we start by looking at last year's numbers. How many...
influence
Sales & Marketing

3 Fundamental Sales Books Every Car Salesperson Should Read

- November 14, 2017
Selling cars is more than just exchanging money for metal. It is understanding people. It is also understanding your own psychology and that of your customer. There are many good...


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California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
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