Maximize Your Holiday Sales Marketing
As far as SEO content on your website, the holidays aren’t any different than any other time of the year. Regardless of the time, you still want your site to...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
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AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Rory Vaden: The Key to Success in Auto Retail
Jim Fitzpatrick discusses the key to success in auto retail with New York Time’s Bestselling Author Rory Vaden of Take The Stairs: 7 Steps to Achieving Success and Co-Founder, Southwestern...
Benefits of a Customer’s Seal of Approval
Your Brand Values set you apart from the competition. Often brand values are intricately intertwined with marketing and business development strategies. Brand values are intangible promises made tangible through recognizable...
Mobile Marketing Opportunities For Auto Dealerships
As it nears the end of 2017, the average age of kids getting their first phone is ten years old. Though radio marketing is still around with apps like Pandora, Spotify,...
How to Get Buyers to Visit Your Dealership between Purchases
Repeat buyers are the basis of success for any auto dealership. You spend a lot of advertising dollars to attract new buyers to your dealership, but the real secret lies...
5 Ways to Win Online
I’m often asked at dealerships, seminars and 20 Group meetings what is the key element of success for selling cars online. My answer is always the same: First and foremost,...
Bob George, Dealer.com: How to Use Your Data to Convert In-Market Shoppers and Sell Cars
Joe Gumm of CBT News speaks with Bob George, Senior Director-Products, Websites and discusses how the platform at Dealer.com is meeting the expectations of online auto shoppers by offering personalized...
Whatever Happened to Promotion?
Cars.com recently published their Guide To The 4Ps of Automotive Marketing™ with product, price, place, and person representing four primary pillars of successful auto dealer marketing. In times past, the last...
Steve Greenfield: How Dealers can Sell Cars with Digital Marketing
Steve Greenfield, CEO and Founder of CompetitorPro and winner of the 2017 DrivingSales Innovation Cup for VinFactor, sits down with Joe Gumm of CBT News to discuss how dealers can...
The Hardest Role to Hire and Retain: Why You Need a Digital Marketing Manager
One of the hardest positions to hire for, train and keep in an automotive dealership is a digital marketing manager. Owners spend thousands and, in many cases, hundreds of thousands...
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