TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Ian Cruikshank
Sales & Marketing

Ian Cruickshank: How important is photo and video interaction?

- January 3, 2018
  When studying how customers research vehicles, there are many elements to that search, especially once they land on your dealership's website. Things like lead forms, outbound links, and social sharing...
sales process
Sales & Marketing

5 Ways to Add a Personal Touch to Your Online Sales Process

- January 2, 2018
Nothing connects humans on a broader scale than the internet. If something newsworthy happens, you are bound to see it in your social media or news feed within minutes, and...
marketing videos
Sales & Marketing

7 Ways to Create a Trending Marketing Videos

- January 1, 2018
With the continuous advancement and reliability of social media platforms and online media content, it’s no surprise that video content creation has become the go-to marketing trend as of late....
marketing
Sales & Marketing

Your 2018 Marketing Plan: What to Focus On

- December 29, 2017
As we move into 2018 it is important to remember that we cannot rely on 2017’s marketing strategies, but a lot can be done by studying the marketing trends. If...
DMS conversion
Sales & Marketing

Help Your Dealership Prepare for DMS Conversion

- December 28, 2017
Changing a dealership management system (DMS) has been likened to getting a heart transplant for your dealership. For this reason many dealers are reluctant to switch DMS providers. However, just...
marketing
Sales & Marketing

3 digital marketing steps your dealership should take in winning 2018

- December 28, 2017
  Tracking the research methods the millions of potential car buyers take these days and targeting certain demographics and markets with digital marketing is obviously important for you dealership. But there...
Facebook
Sales & Marketing

Geo-Targeting Your Audience on Facebook

- December 27, 2017
Geo-targeting ads for your business can be an excellent way to maximize the effectiveness of advertising for your car dealership business, particularly when you advertise on Facebook. With Facebook’s large...
customer recognition
Sales & Marketing

The Importance of Customer Recognition in Making the Sale

- December 26, 2017
The trendy term in the automotive industry for the past five years has been big data. It’s everywhere -- from car wifi to oil change alerts to sensors determining speeding. Fast...
auto retail
Sales & Marketing

The Personalized Customer Buying Experience in 2018

- December 26, 2017
Joe Gumm speaks with David Kain the Host of Kain & Co. about the personalized customer experience and changes to come in 2018 in one-to-one customer engagement in the auto...
digital retailing
Sales & Marketing

How to Become a Digital Retailer In 2018

- December 22, 2017
From research to purchasing decisions, consumers are becoming more interested in doing the whole process on their own. They prefer things to be entirely self-serviced with limited human interactions. For...


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