TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

social media marketing
Sales & Marketing

5 Crucial Components of an Effective Social Media Marketing Strategy in 2018

- January 29, 2018
The social networking landscape is shifting dramatically in 2018. From Facebook's updated news feed focus to YouTube's updated influencer marketing rules, brands hoping to capitalize on social media marketing for...
Facebook
Sales & Marketing

How to Double Your Facebook Followers This Quarter

- January 26, 2018
As technologies begun to change rapidly in the 20th Century, the means for communication also advanced tremendously. After the first ever recognized social media, Six Degrees was created in 1997,...
Cox Automotive
Sales & Marketing

Four Ways That Sales Staff Can Embrace the Role of Consultant for Potential Car Buyers

- January 25, 2018
In the last decade, the role of the consumer has changed. These days, customers enjoy more control over their purchasing experiences. They no longer have to wait for a show...
Sales & Marketing

This is Why You Should Fail | Will Smith

- January 25, 2018
Hollywood heavyweight Will Smith defines success as 'controlled failure' and urges you to embrace every failure you've ever made, because in failure lies growth. Source: https://www.youtube.com/watch?time_continue=12&v=r1Gy5YjBMvk Video from Goalcast
internet process
Sales & Marketing

Your Internet Process is Costing You Sales! But, it’s not your fault…

- January 23, 2018
Over the past decade, the average dealer has lavishly spent on conferences and training intended to give their team the edge with internet sales. With this much focus on a...
CSI score
Sales & Marketing

5 Easy (And Cheap) Ways to Increase Your Service Department’s CSI Score

- January 23, 2018
The old cliché tells us that ‘Talk is Cheap.’ But every sale in your dealership begins with talk. Likewise, dissatisfied service customers can give you a low CSI rating, not...
Darren Haygood
Sales & Marketing

Cars.com’s Darren Haygood: How to make sure your top salespeople stand out

- January 22, 2018
  Imagine the amount of time the car buying process would be reduced to if potential car buyers could choose the best salespeople at your dealership. Not only would it reduce...
negative reviews
Sales & Marketing

How to Handle Negative Reviews

- January 19, 2018
We live in an increasingly interactive world. Social Media and Internet Search capabilities bring us closer to each other and give us unprecedented access to information, opinion, and insights into...
J.D. Power
Sales & Marketing

Despite the internet’s impact, dealers are still crucial part of vehicle purchase

- January 18, 2018
  In a recent article regarding the J.D. Power U.S. Satisfaction Index Study, it was shown that when it comes to the car buying experience, the personal touches still matter. In...
customer experience
Sales & Marketing

Four Ways Dealers Can Give Consumers a VIP Experience

- January 18, 2018
Not every dealer is rolling in dough. For low to mid-priced brands, it can feel impossible to compete with luxury dealerships that can deliver a VIP experience. However, customers are...


Latest Articles
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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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Legal battles reshape car sales
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CBT News
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