TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

experian
Sales & Marketing

Find, Reach, and Retain Profitable Customers with the Power of Predictive Analytics – Amy Hughes, Experian

- January 21, 2019
Marketing is still the number one essential practice in spreading awareness for your product, service, or brand. With consumer satisfaction and expectations constantly changing and evolving, paying attention to the...
automation
Sales & Marketing

Not Just a Dealer, but a Teacher

- January 21, 2019
The sheer variety of models and features available on lots today is staggering. Where once shoppers had only a handful of options to choose from, the modern auto customer can...
AI
Sales & Marketing

How to Increase Sales at Your Dealership with AI Powered Assistants – John Ruble, Conversica

- January 17, 2019
f AI powered assistants have shown to be highly effective for increasing sales, quality of service, and improving other activities around the dealership. These virtual aides help dealers handle more sales...
tax season
Sales & Marketing

Your Dealership Could Sell More Cars During Tax Season Than You Would Imagine

- January 16, 2019
Let’s face it: taxes are rarely anyone’s favorite topic. Few people look to tax season with anticipation, with the exception of accountants… and dealerships? That’s right. Dealerships who play their cards...
year end
Sales & Marketing

A Great Beginning Can Influence A Great Year End!

- January 14, 2019
Grow Your Service Sales Business by having a Strong year end and getting off to a great start in the new year! What can we do to finish out the year...
language
Sales & Marketing

What Your Body Language Says About You On The Sales Floor

- January 10, 2019
Granted a picture can say a thousand words, your body is just as chatty. Your mouth can be saying one thing but things like your facial expression and body positioning...
customer-centric
Sales & Marketing

How to Become More Customer Centric at Your Dealership – Jim Roche, Xtime

- January 4, 2019
The quality of your customer’s overall experience in the service department can have lasting consequences on your dealership; good or bad. In anticipation for this year’s changes in the automotive...
marketing
Sales & Marketing

Top 5 Trends For Marketing Strategies In 2019

- January 3, 2019
Marketing is still one of the best ways to spread awareness for a product, service or brand. With an ever-changing landscape when it comes to consumer satisfaction, paying attention to...
service department
Sales & Marketing

Discontinued Cars Could Mean Big Profits for Service Departments

- January 2, 2019
Things in the automotive industry are constantly changing. From one year to the next, it is difficult to tell what the most popular vehicle will be. Recent trends suggest that...
marketing strategies
Sales & Marketing

Start the Year Strong with These Digital Marketing Strategies – Eric Mercado, Force Marketing

- January 2, 2019
Successful digital marketing strategies are more important now than ever for your dealership, but how can dealers accurately measure their online engagement? On today's show, Jim speaks with Eric Mercado, Chief...


Latest Articles
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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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Affordability takes center stage at the 2026 NY Auto Show
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Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
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Legal battles reshape car sales


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