TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Making Social Media Marketing Part of Your Dealership’s Overall Culture – Rudy ‘El Patronn’ Tremenio, Brooklyn Mitsubishi

- October 2, 2019
On today’s show, we’re pleased to welcome Rudy Tremenio, but you probably know him better as El Patronn, Managing Partner at Brooklyn Mitsubishi.  VIDEO TRANSCRIPT: Jim Fitzpatrick: Hello everyone, I'm Jim Fitzpatrick....
loyalty reward
Sales & Marketing

The Benefits of a Loyalty Reward Program and Four Tips for Implementing it at Your Dealership

- October 2, 2019
When it comes to loyalty reward programs, turning your target audience into repeat customers should be the ultimate goal. Why? Well, repeat customers are buying almost 30 percent more items...
ads
Sales & Marketing

Is Your Marketing Budget Ballooning? Here are Four Ways to Cut Marketing Costs Per Car Sold

- October 1, 2019
It is an understatement to say that marketing has become a pivotal part of the sales process. Years ago, ads and billboards did the trick. Now, dealership marketing teams can...
predictive analytics
Sales & Marketing

How to Use Predictive Analytics to Give Customers the Convenient Experience They Expect – Marco Schnabl, automotiveMastermind

- October 1, 2019
On today’s show, we’re pleased to welcome Marco Schnabl, Co-CEO and Founder of automotiveMastermind, a predictive analytics and marketing automation technology provider for the automotive industry. Jim and Marco discuss...
technology
Sales & Marketing

How These Dealerships Leverage Technology In Order to Improve the Sales Process – Alex Damoorgian, Maroone Chevrolet & Volkswagen

- September 30, 2019
In today's edition of CBT News, Jim Fitzpatrick sits down with Alex Damoorgian, President and General Manager at Mike Maroone Chevrolet North and Mike Maroone Volkswagen, to discuss technology and...
mobile app
Sales & Marketing

Three Pros and Cons of Developing a Mobile App for Your Dealership

- September 30, 2019
As of August 2019, there were 2.46 million apps in the Google Play store, and 1.96 million in the Apple app store. Many companies feel that having a mobile app...
video marketing
Sales & Marketing

Beneficial Video Marketing Strategies For Your Dealership

- September 26, 2019
Marketing and automotive retail is an increasingly omnichannel atmosphere, with videos being an essential and potent tool. Around 90% of consumers state that watching a video of a product plays...
Kevin Frye
Sales & Marketing

Digital Retailing Trends, Video Marketing Strategies, and the Importance of a Strong Dealership Culture – Kevin Frye, Jeff Wyler Automotive Family

- September 26, 2019
On today’s show, we’re pleased to welcome Kevin Frye, eCommerce Director for Jeff Wyler Automotive Family, one of the top 50 dealer groups in the nation. In this segment, Jim...
promotional
Sales & Marketing

Rock-Solid Promotional Ideas to Help You See an End-of-Year Rise in Sales

- September 25, 2019
We are less than four months away from 2020. Depending on your perception of the New Year, this is either good or bad news. However, there are ways to ensure...
recalls
Sales & Marketing

How to Turn Recalls Into Positive Customer Experiences

- September 24, 2019
Recalls are never good news for customers. At best, it means the added inconvenience of scheduling an appointment, waiting for the repair, and/or leaving their vehicle with the dealership. At...


Latest Articles
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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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Affordability takes center stage at the 2026 NY Auto Show
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Legal battles reshape car sales
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CBT News
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