Four Ways Your Dealership Can Use a Sales Funnel
The world of marketing is never without its jargon and buzzwords. For the past five years, you might have heard the term “sales funnel” tossed around. It may sound technical,...
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TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
5 Top-Notch Social Media Strategies and Management Tools for Your Dealership
Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows that customers are spending increasing amounts...
Using Social Media to Recruit Top Dealership Talent
Employee recruiting has certainly come a long way from the days of having to walk into an employer’s office and hand the hiring manager a resume. Thanks to the Internet,...
The Sales and Conversions Benefits of Target Remarketing
If a customer visits your website, does the marketing experience end? On the other hand, is it possible to ensure various segments of your email list see messages that are...
Bill Wittenmyer Discusses CRM Management, Growing Your BDC, and the Impact of Digital Retailing
On today’s show, we welcome back Bill Wittenmyer, partner and Vice President of sales and operations for Elead CRM, a CDK Global company. Jim and Bill discuss why the majority...
Porsche, Volvo, and Subaru Come Out on Top in October
Back in June, Cox Automotive economist Jonathan Smoke reported that the first half of 2019 was “marked by volatility” and the second half of the year would likely be worse....
Force Marketing CRO Jeff Brown on CTV, Video Retargeting, and Digital Ad Spend
On today’s show, we're pleased to welcome back Jeff Brown, Chief Revenue Officer at Force Marketing. Jeff is one of the leading experts on automotive video marketing and has spoken...
5 Qualities That are Found in High-Performing Salespeople
What are the traits of highly successful salespeople? It just seems to come naturally to some people – what is it about them you might have wondered? If there were...
Winter Preparedness: What Should Your Dealership Offer?
Winter is coming. It may have already started to hit in some parts of the country. Where I come from, we often joke (at the first sight of snow) about...
Technology vs. Human Connection: Which One Does Your Dealership Need?
There's no question; technology is a boon to dealerships. Big data, mobile apps, social media--there are countless ways that tech smooths the car buying journey and bringing foot traffic to...
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