TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Interest rate impact on dealership P&L more profound than easing consumer payment burden

- December 3, 2024
The Federal Reserve’s 50 basis point rate cut in September was the first since March 2020 — and prior to the onset of the coronavirus pandemic, a half-point easing had...
Jade Terreberry & Mike Tegtmeyer discuss how dealers can close their 'blind spots' regarding lead attribution, crucial in today’s auto market
Sales & Marketing

How dealers can close the ‘blind spots’ in lead attribution – Jade Terreberry & Mike Tegtmeyer

- November 28, 2024
Previously aired November 14, 2024 We all know that Cox Automotive’s Autotrader and Kelley Blue Book are consumer mega-marketplaces—a cornerstone of car buying and selling in the U.S. For over twenty...
As we get ready to turn the page on 2024, it is an exciting time to reflect on how digital innovation has transformed our world.
Sales & Marketing

Driving change: How automotive innovation is shaping government’s digital future

- November 27, 2024
As we get ready to turn the page on 2024, it is an exciting time to reflect on how digital innovation has transformed our world. Think about it: over 300...
Mark Vickery, Cox Automotive
Sales & Marketing

Dealer Forward: How AI and automation are transforming sales

- November 26, 2024
Artificial intelligence (AI) and automation are revolutionizing the dealership landscape, especially in sales operations. On today’s episode of Dealer Forward, Mark Vickery, Associate Vice President of Performance Management at Cox...
Jake Sodikoff shares his insights and the difficulties Nissan faced regarding its ongoing challenges on today’s episode of Inside Automotive.
Sales & Marketing

Navigating Nissan’s challenges and thriving in the used car market – Jake Sodikoff

- November 25, 2024
In a market where Nissan is struggling to maintain its momentum, Jake Sodikoff, dealer principal at Steven Nissan and owner of HoneyCar, shares his insights on the brand's ongoing challenges...
used car pricing
Sales & Marketing

Karl Brauer weighs in on declining used car pricing trends

- November 21, 2024
The drop in used car pricing is making it slightly easier for buyers to find affordable options. In today's episode of CBT Now, Karl Brauer, executive analyst at iSeeCars.com, examines...
In today’s hyper-competitive auto sales landscape, simply setting appointments isn't enough to secure customer loyalty. Jen Suzuki explains.
Loyalty-Based Sales Strategies

Boosting showroom traffic with appointment tracking and personal engagement

- November 19, 2024
In today’s hyper-competitive auto sales landscape, simply setting appointments isn't enough to secure customer loyalty. Industry expert Jen Suzuki, founder and president of eDealer Solutions, discusses loyalty-based sales strategies that...
infotainment
Sales & Marketing

The evolution of in-car entertainment and infotainment systems

- November 19, 2024
In-car entertainment has evolved dramatically from simple AM radios to sophisticated infotainment systems, offering drivers a seamless blend of entertainment, navigation, connectivity, and safety features, significantly impacting the driving experience....
social media
Sales & Marketing

Shawn Payne’s tips to improve dealership sales with social media

- November 18, 2024
In today's digital landscape, social media has radically changed how businesses engage with consumers. It has particularly positive effects on how salespeople connect with customers, making it easier to engage,...
AutoHook Urban Science
Sales & Marketing

How Urban Science boosts EV sales through targeted test-drive incentives

- November 15, 2024
Today, we welcome back Urban Science. In previous discussions, they highlighted the importance of defection data through their solutions, TrafficView and SalesAlert. However, today, we will shift our focus to...


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Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
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Bill would force federal audit of automakers' ties to China
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Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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