TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

AutoNation has extended its commitment to cancer awareness and support by surprising a two-time breast cancer survivor with a donation
Sales & Marketing

AutoNation surprises Onco-Ballet Foundation with $25,000 donation to support cancer survivors

- November 6, 2024
AutoNation, the leading automotive retailer in the U.S. known as "America’s Most Admired Retailer," has extended its commitment to cancer awareness and support by surprising a two-time breast cancer survivor...
A recent study by Edmunds revealed that in Q3 of 2024, the average new car cost $47,542—$20,365 more than the average used car.
Sales & Marketing

Study found new car prices surged to record highs, leaving used cars as the affordable choice

- November 5, 2024
As the price gap between new and used vehicles reaches an unprecedented level, many consumers are feeling the tension of escalating costs in the automotive market. A recent study by...
sales
Sales & Marketing

From the screen to the showroom: video strategies that will increase your sales

- October 31, 2024
In today’s fast-paced digital landscape, car salespeople need to adopt innovative strategies to connect with customers and boost sales. One of the most impactful tools available to a car salesperson...
Sales & Marketing

Adapting auto marketing for the long funnel – April Simmons | Horne Auto Group

- October 28, 2024
In a market where consumers stay longer in the sales funnel, April Simmons, Corporate Internet and Marketing Director at Horne Auto Group is reshaping how dealerships approach advertising. On today's...
vAuto Conquest
Sales & Marketing

How vAuto Conquest helps dealers tackle year-end inventory challenges – Derek Hansen | Cox Automotive

- October 28, 2024
Fall is here, which means the model-year changeover is upon us—and dealers will be looking to move current inventory off their lots to make room for next year’s models. In...
Eric Mercado, Executive Vice President of Force Marketing, sheds light on how predictive marketing revolutionizes dealership strategies
Sales & Marketing

How predictive marketing is a game-changer in optimizing inventory and boosting sales – Eric Mercado | Force Marketing

- October 23, 2024
In today's automotive market, dealerships grapple with rising inventory ages and fluctuating consumer behavior. Eric Mercado, Executive Vice President of Force Marketing, sheds light on how predictive marketing revolutionizes dealership...
BDCs
Loyalty-Based Sales Strategies

How these 20 game-changing questions can transform your sales strategies

- October 22, 2024
In this high-energy episode of Loyalty-Based Sales Strategies, Jen Suzuki reveals a powerful strategy for revolutionizing your sales calls—focusing on loyalty-building tactics that turn prospects into long-term customers. Through 20...
Joining us on the latest episode of CBT Now is David Simches, Group Used Car Director for Crown Auto Group, to discuss current challenges
Sales & Marketing

Navigating challenges in the used car market – David Simches | Crown Auto Group

- October 17, 2024
The used car market is facing a unique set of challenges right now—from the impact of Hurricane Helene to an influx of lease returns and ongoing affordability concerns. Joining us...
In this episode, Marburger explains why F&I products are more crucial than ever in today’s automotive market.
Sales & Marketing

Adam Marburger discusses why consumers ‘want’ to buy F&I products in today’s market

- October 15, 2024
Welcome to Training Camp with F&I expert Adam Marburger, exclusively on CBT News! In this episode, Marburger explains why F&I products are more crucial than ever in today’s automotive market....
When Cox Automotive experts give advice, especially when it comes to appraisals, merchandising, and pricing tactics, we take note
Sales & Marketing

How appraisal strategies can unlock revenue potential in 2024 – Jade Terreberry and Micah Tindor

- October 14, 2024
We all know that when Cox Automotive experts give advice on what they are seeing, especially when it comes to appraisals, merchandising, and pricing tactics, we all like to take...


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