Car dealers face 2025 head-on
The automotive retail industry is returning to a pace and rhythm that once led to sales of over 17 million new car units a year. Today’s totals may not be...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How customer experience and AI will define dealers’ success in 2025– Joseph Michelli
As we kick off a new year, the focus for leaders is clear: delivering exceptional customer experiences while leveraging innovative AI solutions. Renowned speaker and New York Times best-selling author...
From inventory to appointments to leads: 5 ways you can leverage AI in your dealership today
Over the years my son has gotten into the habit of asking what the weather will be like in the afternoon. This, of course, is so he knows if he...
Establish your industry authority through personal branding – Adam Witty | Advantage
Personal branding is no longer optional for business leaders—it’s a powerful and essential tool to establish credibility and stand out in a congested, competitive market. In today’s episode of CBT...
3 Steps to Accelerate Your Sales Cycle
In today’s competitive automotive retail market, a seamless, data-informed sales cycle is essential for dealerships looking to attract and retain customers. Advanced data analytics are a key component needed for...
Kevin Frye talks AI, CDPs, and dealer innovation ahead of NADA
As the NADA show approaches, industry leaders are gearing up to explore the latest advancements in automotive technology. Kevin Frye, Marketing Director at Jeff Wyler Automotive Family, shares insights into...
Colin Carrasquillo’s approach to strengthening vendor relationships
On today’s episode of Marketing Matters, Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group, shares invaluable insights on how dealerships can foster stronger relationships with their vendor partners. With...
December used-vehicle inventory remains stable, but affordability challenges persist
According to Cox Automotive's vAuto Live Market View data analysis, the used-vehicle inventory at the start of December remained stable compared to November. Still, it showed a 6% decrease compared...
Vehicle sales show steady growth as 2024 closes, setting positive outlook for 2025
As we approach the end of 2024, new vehicle sales in December are expected to show steady growth compared to last year, according to the latest forecast from Cox Automotive....
Wholesale used-vehicle prices hold steady for first half of December
According to the latest data from Cox Automotive, wholesale used-vehicle prices are holding steady for the first half of December. The mid-month Manheim Used Vehicle Value Index remained at 205.4,...
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