The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Some dealers are questioning whether CRM systems are still relevant. Let me be crystal clear: they are not just relevant—they’re essential

Sales & Marketing

Are CRMs still relevant for dealers in 2024

Sean Bradley - December 13, 2024

The automotive industry in 2024 is a world of electric vehicles, AI-driven tools, and digital retailing. In this high-tech environment, some dealers are starting to question whether Customer Relationship Management...

Today’s episode of Training Camp with Adam Marburger notes how F&I professionals are urged to stop fixating on PVR with four proven stratgies

Sales & Marketing

Four essential F&I strategies to boost your profitability

Jaelyn Campbell - December 10, 2024

On today’s episode of Training Camp with Adam Marburger- a black belt in both Brazilian Jiu-Jitsu and F&I- notes how F&I professionals are urged to stop fixating on PVR (per...

On today’s Inside Automotive, Prestige Imports Marketing Director Javier Roque shares insights into the company's success.

Sales & Marketing

How Prestige Imports is shaping the luxury car experience – Javier Roque

Jaelyn Campbell - December 9, 2024

In the world of luxury and exotic vehicles, Prestige Imports has built a reputation for excellence. As home to one of North America’s oldest Lamborghini dealerships, this South Florida institution...

Sales & Marketing

Force Marketing’s John Fitzpatrick on maximizing your dealership’s marketing reach through streaming media ads

Steve Greenfield - December 6, 2024

Welcome back to the latest episode of The Future of Automotive on CBT News, where we put recent automotive and mobility news into the context of the broader themes impacting...

Sales & Marketing

Interest rate impact on dealership P&L more profound than easing consumer payment burden

Kevin Tynan - December 3, 2024

The Federal Reserve’s 50 basis point rate cut in September was the first since March 2020 — and prior to the onset of the coronavirus pandemic, a half-point easing had...

Jade Terreberry & Mike Tegtmeyer discuss how dealers can close their 'blind spots' regarding lead attribution, crucial in today’s auto market

Sales & Marketing

How dealers can close the ‘blind spots’ in lead attribution – Jade Terreberry & Mike Tegtmeyer

Jaelyn Campbell - November 28, 2024

Previously aired November 14, 2024 We all know that Cox Automotive’s Autotrader and Kelley Blue Book are consumer mega-marketplaces—a cornerstone of car buying and selling in the U.S. For over twenty...

As we get ready to turn the page on 2024, it is an exciting time to reflect on how digital innovation has transformed our world.

Sales & Marketing

Driving change: How automotive innovation is shaping government’s digital future

Shane McRann Bigelow - November 27, 2024

As we get ready to turn the page on 2024, it is an exciting time to reflect on how digital innovation has transformed our world. Think about it: over 300...

Sales & Marketing

Dealer Forward: How AI and automation are transforming sales

Jaelyn Campbell - November 26, 2024

Artificial intelligence (AI) and automation are revolutionizing the dealership landscape, especially in sales operations. On today’s episode of Dealer Forward, Mark Vickery, Associate Vice President of Performance Management at Cox...

Jake Sodikoff shares his insights and the difficulties Nissan faced regarding its ongoing challenges on today’s episode of Inside Automotive.

Sales & Marketing

Navigating Nissan’s challenges and thriving in the used car market – Jake Sodikoff

Jaelyn Campbell - November 25, 2024

In a market where Nissan is struggling to maintain its momentum, Jake Sodikoff, dealer principal at Steven Nissan and owner of HoneyCar, shares his insights on the brand's ongoing challenges...

Sales & Marketing

Karl Brauer weighs in on declining used car pricing trends

Jasmine Kiniklis - November 21, 2024

The drop in used car pricing is making it slightly easier for buyers to find affordable options. In today's episode of CBT Now, Karl Brauer, executive analyst at iSeeCars.com, examines...

Sales & Marketing

Are CRMs still relevant for dealers in 2024

Four essential F&I strategies to boost your profitability

How Prestige Imports is shaping the luxury car experience – Javier Roque

Force Marketing’s John Fitzpatrick on maximizing your dealership’s marketing reach through streaming media ads

Interest rate impact on dealership P&L more profound than easing consumer payment burden

How dealers can close the ‘blind spots’ in lead attribution – Jade Terreberry & Mike Tegtmeyer

Driving change: How automotive innovation is shaping government’s digital future

Dealer Forward: How AI and automation are transforming sales

Navigating Nissan’s challenges and thriving in the used car market – Jake Sodikoff

Karl Brauer weighs in on declining used car pricing trends

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