TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Drive your dealership's sales with personal marketing
Sales & Marketing

Drive your dealership’s sales with personal marketing strategies – Sean Gardner | Joe Verde Group

- November 12, 2024
Consistent and robust marketing is the key to every successful business. In today's episode of Inside Automotive, Sean Gardner, instructor and sales trainer for Joe Verde Group, shares the secrets...
Top 15 EV leasing deals in November 2024
Sales & Marketing

Top 15 EV lease deals to grab in November 2024

- November 8, 2024
Rising inventory levels are fueling the industry as a several new, reasonably priced electric vehicle (EV) models hit the market. With excellent lease deals on the table this winter, it'll...
October's wholesale used-vehicles prices drop
Sales & Marketing

October trends show wholesale used-vehicle price drop

- November 8, 2024
In October, wholesale used-vehicle prices continued to fall, providing both challenges and opportunities for dealers. According to the Manheim Used Vehicle Value Index (MUVVI), wholesale prices dropped to 202.8, a...
Ken Hughes breaks down the idea of the "Blue Dot Consumer" and discusses how dealerships can foster genuine loyalty from them.
Sales & Marketing

How your dealership can win loyalty with blue dot consumers – Ken Hughes | CX Strategist

- November 8, 2024
Today's consumers are not just looking for a product; they want an experience. In an era dominated by personalization and convenience, businesses must reassess their strategies to meet these evolving...
Boost your dealership's marketing potential by cleaning up dirty data - Brooke Furniss
Sales & Marketing

Boost your dealership’s marketing potential by cleaning up dirty data – Brooke Furniss | BZ Consultants Group

- November 7, 2024
Dealers nationwide struggle with "dirty data" in their CRM and DMS systems, which often limits dealerships' marketing potential and causes customer miscommunications. In today's episode of Inside Automotive, Brooke Furniss, Founder...
Marketing Matters

Colin Carrasquillo’s guide to enhancing dealership performance via targeted marketing

- November 7, 2024
In a hyper-competitive automotive sales environment, the power of first-party data cannot be overstated. Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group, dives deep into the essentials of...
AutoNation has extended its commitment to cancer awareness and support by surprising a two-time breast cancer survivor with a donation
Sales & Marketing

AutoNation surprises Onco-Ballet Foundation with $25,000 donation to support cancer survivors

- November 6, 2024
AutoNation, the leading automotive retailer in the U.S. known as "America’s Most Admired Retailer," has extended its commitment to cancer awareness and support by surprising a two-time breast cancer survivor...
A recent study by Edmunds revealed that in Q3 of 2024, the average new car cost $47,542—$20,365 more than the average used car.
Sales & Marketing

Study found new car prices surged to record highs, leaving used cars as the affordable choice

- November 5, 2024
As the price gap between new and used vehicles reaches an unprecedented level, many consumers are feeling the tension of escalating costs in the automotive market. A recent study by...
sales
Sales & Marketing

From the screen to the showroom: video strategies that will increase your sales

- October 31, 2024
In today’s fast-paced digital landscape, car salespeople need to adopt innovative strategies to connect with customers and boost sales. One of the most impactful tools available to a car salesperson...
Sales & Marketing

Adapting auto marketing for the long funnel – April Simmons | Horne Auto Group

- October 28, 2024
In a market where consumers stay longer in the sales funnel, April Simmons, Corporate Internet and Marketing Director at Horne Auto Group is reshaping how dealerships approach advertising. On today's...


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Daymond John on building lasting customer trust - CBT News
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Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
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Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
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Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
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Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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