The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Loyalty-Based Sales Strategies

Boosting showroom traffic with appointment tracking and personal engagement

Jaelyn Campbell - November 19, 2024

In today’s hyper-competitive auto sales landscape, simply setting appointments isn't enough to secure customer loyalty. Industry expert Jen Suzuki, founder and president of eDealer Solutions, discusses loyalty-based sales strategies that...

Sales & Marketing

The evolution of in-car entertainment and infotainment systems

Arthur Michalik - November 19, 2024

In-car entertainment has evolved dramatically from simple AM radios to sophisticated infotainment systems, offering drivers a seamless blend of entertainment, navigation, connectivity, and safety features, significantly impacting the driving experience....

Sales & Marketing

Shawn Payne’s tips to improve dealership sales with social media

Jasmine Kiniklis - November 18, 2024

In today's digital landscape, social media has radically changed how businesses engage with consumers. It has particularly positive effects on how salespeople connect with customers, making it easier to engage,...

Sales & Marketing

How Urban Science boosts EV sales through targeted test-drive incentives

Jaelyn Campbell - November 15, 2024

Today, we welcome back Urban Science. In previous discussions, they highlighted the importance of defection data through their solutions, TrafficView and SalesAlert. However, today, we will shift our focus to...

Sales & Marketing

Drive your dealership’s sales with personal marketing strategies – Sean Gardner | Joe Verde Group

Jasmine Kiniklis - November 12, 2024

Consistent and robust marketing is the key to every successful business. In today's episode of Inside Automotive, Sean Gardner, instructor and sales trainer for Joe Verde Group, shares the secrets...

Top 15 EV leasing deals in November 2024

Sales & Marketing

Top 15 EV lease deals to grab in November 2024

Jasmine Kiniklis - November 8, 2024

Rising inventory levels are fueling the industry as a several new, reasonably priced electric vehicle (EV) models hit the market. With excellent lease deals on the table this winter, it'll...

October's wholesale used-vehicles prices drop

Sales & Marketing

October trends show wholesale used-vehicle price drop

Jasmine Kiniklis - November 8, 2024

In October, wholesale used-vehicle prices continued to fall, providing both challenges and opportunities for dealers. According to the Manheim Used Vehicle Value Index (MUVVI), wholesale prices dropped to 202.8, a...

Sales & Marketing

How your dealership can win loyalty with blue dot consumers – Ken Hughes | CX Strategist

Jasmine Kiniklis - November 8, 2024

Today's consumers are not just looking for a product; they want an experience. In an era dominated by personalization and convenience, businesses must reassess their strategies to meet these evolving...

Sales & Marketing

Boost your dealership’s marketing potential by cleaning up dirty data – Brooke Furniss | BZ Consultants Group

Jasmine Kiniklis - November 7, 2024

Dealers nationwide struggle with "dirty data" in their CRM and DMS systems, which often limits dealerships' marketing potential and causes customer miscommunications. In today's episode of Inside Automotive, Brooke Furniss, Founder...

Marketing Matters

Colin Carrasquillo’s guide to enhancing dealership performance via targeted marketing

Jaelyn Campbell - November 7, 2024

In a hyper-competitive automotive sales environment, the power of first-party data cannot be overstated. Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group, dives deep into the essentials of...

Sales & Marketing

Boosting showroom traffic with appointment tracking and personal engagement

The evolution of in-car entertainment and infotainment systems

Shawn Payne’s tips to improve dealership sales with social media

How Urban Science boosts EV sales through targeted test-drive incentives

Drive your dealership’s sales with personal marketing strategies – Sean Gardner | Joe Verde Group

Top 15 EV lease deals to grab in November 2024

October trends show wholesale used-vehicle price drop

How your dealership can win loyalty with blue dot consumers – Ken Hughes | CX Strategist

Boost your dealership’s marketing potential by cleaning up dirty data – Brooke Furniss | BZ Consultants Group

Colin Carrasquillo’s guide to enhancing dealership performance via targeted marketing

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