Timing is everything: the best and worst times to score a used car deal
Timing is crucial in the used car market when shopping for a vehicle. Understanding the best and worst times for pricing can help maximize chances of securing a better deal,...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Jens Suzuki’s three-step formula for overcoming objections
In today’s competitive automotive landscape, overcoming customer objections is critical to success. Jen Suzuki, founder and president of eDealer Solutions and host of Loyalty-Based Sales Strategies, delivers actionable insights tailored...
CNCDA issues cease-and-desist against VW’s direct sales plans for Scout brand
On December 20, 2024, the California New Car Dealers Association (CNCDA) issued a cease-and-desist letter to Volkswagen (VW) and its affiliate, Scout Motors. This action followed VW’s announcement to sell...
AutoFi’s Kerri Wise on solving dealership pain points with real-time technology
Finalizing a deal doesn’t have to be complicated. In today's episode of Inside Automotive, we’re exploring how AutoFi, the leading provider of sales and finance technology, simplifies processes for teams...
Maximizing marketing ROI: How dealers can align strategies for better results in 2025 – Durran Cage | Cage Automotive
As dealerships look ahead to 2025, aligning marketing strategies with measurable outcomes has never been more critical. In today’s episode of Inside Automotive, Durran Cage, founder of Cage Automotive, shares...
How marketing and sales can drive synergy at your dealership – Colin Carrasquillo
In the latest episode of Marketing Matters with Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group, we explore the divide between two critical dealership departments: marketing and sales....
Are CRMs still relevant for dealers in 2024
The automotive industry in 2024 is a world of electric vehicles, AI-driven tools, and digital retailing. In this high-tech environment, some dealers are starting to question whether Customer Relationship Management...
Four essential F&I strategies to boost your profitability
On today’s episode of Training Camp with Adam Marburger- a black belt in both Brazilian Jiu-Jitsu and F&I- notes how F&I professionals are urged to stop fixating on PVR (per...
How Prestige Imports is shaping the luxury car experience – Javier Roque
In the world of luxury and exotic vehicles, Prestige Imports has built a reputation for excellence. As home to one of North America’s oldest Lamborghini dealerships, this South Florida institution...
Force Marketing’s John Fitzpatrick on maximizing your dealership’s marketing reach through streaming media ads
Welcome back to the latest episode of The Future of Automotive on CBT News, where we put recent automotive and mobility news into the context of the broader themes impacting...
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