TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

In today's episode of CBT Now, Karl Brauer shares insights into the increasing market share of 10+ year-old vehicles.
Sales & Marketing

How consumers are navigating rising vehicle costs – Karl Brauer | iSeeCars.com

- September 17, 2024
In today's episode of CBT Now, Karl Brauer, Executive Analyst for iSeeCars.com, shares insights into the increasing market share of 10+ year-old vehicles. With rising costs for both new and...
Sales & Marketing

John Connelly of Acura Columbus reshapes the car-buying experience

- September 11, 2024
In today’s competitive automotive landscape, dealerships must adapt to evolving consumer preferences. Acura Columbus, under the leadership of John Connelly, has embraced digital solutions, including a virtual sales manager that...
As the auto industry shifts toward a future dominated by EVs, car dealers must adapt their sales strategies to meet this growing demand.
Sales & Marketing

Maximizing EV sales: A dealer’s guide to available resources

- September 11, 2024
As the automotive industry shifts toward an inevitable future dominated by electric vehicles (EVs), car dealers must adapt their sales strategies to meet this growing demand. We've collected a number...
Let's explore the growing market for retrofitting older vehicles, focusing on integrating advanced technologies and modifications. 
Sales & Marketing

Retrofit technologies: upgrading older vehicles with modern features

- September 10, 2024
By integrating modern technologies into classic cars, drivers can enjoy the best of both worlds—timeless design with contemporary functionality. Let's explore the growing market for retrofitting older vehicles, focusing on...
This transformation has made life easier for both flyers and airlines, and it should be a model for all sorts of businesses.  
Sales & Marketing

From paper to pixels: the new era of digital vehicle titles

- September 9, 2024
Remember the paper boarding pass? When commercial flight began a century ago, a plane ticket was a paper tag handwritten by an airport desk agent. After many innovations—boarding passes with...
In today's episode of Marketing Matters, we explore how an optimized Google Business Profile can significantly boost your dealership’s traffic
Marketing Matters

How dealerships can master Google Business Profiles for maximum traffic and engagement

- September 5, 2024
In today’s digital-first world, your dealership’s online presence is more important than ever. One critical tool often overlooked by dealerships is the Google Business Profile. In today's episode of Marketing...
The EV industry has become a beacon of innovation in the automotive world, but fluctuations have sparked debates about its future
Sales & Marketing

Electric vehicle industry: are we seeing a temporary setback or a lasting downturn?

- September 5, 2024
The electric vehicle (EV) industry has become a beacon of innovation and sustainability in the automotive world, but recent market fluctuations have sparked debates about its future. As major players...
Sales & Marketing

Data study reveals opportunities for auto retailers to improve customer engagement and sales – Chase Abbott | Cox Automotive

- September 4, 2024
Data has been receiving a lot of attention lately, and businesses, including auto retailers, rely on it to boost their profits. However, many dealers, including myself, are unaware of how...
With new car inventories nearing pre-pandemic levels, the used car market is experiencing a significant price correction.
Sales & Marketing

Maximizing profitability in the used car market amid price corrections

- September 3, 2024
With new car inventories nearing pre-pandemic levels, the used car market is experiencing a significant price correction. For dealerships, this shift presents both challenges and opportunities. Effective pricing, inventory management, and...
In today's episode of Inside Automotive, Jim Fitzpatrick welcomed John Fitzpatrick, to shed light on the landscape of automotive marketing.
Sales & Marketing

John Fitzpatrick highlights key strategies for dealers amidst market shifts and increased competition

- September 2, 2024
In a recent episode of Inside Automotive, Jim Fitzpatrick welcomed John Fitzpatrick, President and CEO of Force Marketing, to shed light on the evolving landscape of automotive marketing. With the...


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