TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

vAuto Conquest
Sales & Marketing

How vAuto Conquest helps dealers tackle year-end inventory challenges – Derek Hansen | Cox Automotive

- October 28, 2024
Fall is here, which means the model-year changeover is upon us—and dealers will be looking to move current inventory off their lots to make room for next year’s models. In...
Eric Mercado, Executive Vice President of Force Marketing, sheds light on how predictive marketing revolutionizes dealership strategies
Sales & Marketing

How predictive marketing is a game-changer in optimizing inventory and boosting sales – Eric Mercado | Force Marketing

- October 23, 2024
In today's automotive market, dealerships grapple with rising inventory ages and fluctuating consumer behavior. Eric Mercado, Executive Vice President of Force Marketing, sheds light on how predictive marketing revolutionizes dealership...
BDCs
Loyalty-Based Sales Strategies

How these 20 game-changing questions can transform your sales strategies

- October 22, 2024
In this high-energy episode of Loyalty-Based Sales Strategies, Jen Suzuki reveals a powerful strategy for revolutionizing your sales calls—focusing on loyalty-building tactics that turn prospects into long-term customers. Through 20...
Joining us on the latest episode of CBT Now is David Simches, Group Used Car Director for Crown Auto Group, to discuss current challenges
Sales & Marketing

Navigating challenges in the used car market – David Simches | Crown Auto Group

- October 17, 2024
The used car market is facing a unique set of challenges right now—from the impact of Hurricane Helene to an influx of lease returns and ongoing affordability concerns. Joining us...
In this episode, Marburger explains why F&I products are more crucial than ever in today’s automotive market.
Sales & Marketing

Adam Marburger discusses why consumers ‘want’ to buy F&I products in today’s market

- October 15, 2024
Welcome to Training Camp with F&I expert Adam Marburger, exclusively on CBT News! In this episode, Marburger explains why F&I products are more crucial than ever in today’s automotive market....
When Cox Automotive experts give advice, especially when it comes to appraisals, merchandising, and pricing tactics, we take note
Sales & Marketing

How appraisal strategies can unlock revenue potential in 2024 – Jade Terreberry and Micah Tindor

- October 14, 2024
We all know that when Cox Automotive experts give advice on what they are seeing, especially when it comes to appraisals, merchandising, and pricing tactics, we all like to take...
According to Kelley Blue Book data, the ATP for new vehicles in the U.S. in September reached $48,397, a slight increase from August.
Sales & Marketing

U.S. new vehicle prices hold steady in September amid rising incentives

- October 10, 2024
According to Kelley Blue Book data, the average transaction price (ATP) for new vehicles in the U.S. in September reached $48,397, a slight increase from August but a 0.4% drop...
On today's Inside Automotive, John Fitzpatrick joins us to discuss how dealers are grappling with consumer decision-making processes
Sales & Marketing

How dealers can navigate automotive marketing challenges – John Fitzpatrick | Force Marketing

- October 8, 2024
In today's competitive automotive market, marketing has become a balancing act for dealers. On this episode of Inside Automotive, John Fitzpatrick, CEO of Force Marketing, joins us to discuss how...
On today's episode of Inside Automotive, Karen “Karina” Bradley and Sean Bradley of Dealer Synergy discuss how they market buying a car.
Sales & Marketing

Dealer Synergy’s unique approach to ‘Buy a Car’ – Sean & Karen ‘Karina’ Bradley

- October 7, 2024
Karen “Karina” Bradley has released a remix of Taylor Swift’s popular song “Shake it Off” called “Buy A Car”. This catchy remix, along with an exciting music video, puts a...
Tropical storms and hurricanes, such as Hurricane Helene, can impact the used vehicle market, as flooding leads to an increase in water-damage
Sales & Marketing

How Tropical Storms are flooding the preowned vehicle market

- October 4, 2024
Tropical storms and hurricanes, such as Hurricane Helene, can cause significant damage to homes, roads, and vehicles, often resulting in thousands of cars being submerged in water. This damage significantly...


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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Bill would force federal audit of automakers' ties to China
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Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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