5 Icebreakers That Will Start a Sale Off Right
Most people are uncomfortable initiating a big purchase, especially a car. No matter how much research they've done before coming to your lot, most customers are shy to start, afraid...
TSLA357.885-2.70499%
GM72.8350.295%
F11.545-0.06%
RIVN15.290-0.11%
CYD39.5000.09%
HMC23.935-0.215%
TM205.515-1.495%
CVNA313.540-0.37%
PAG146.760-2.58%
LAD250.750-1.07%
AN193.240-4.44%
GPI316.950-12.49999%
ABG191.990-2.76999%
SAH61.960-2.91%
TSLA357.885-2.70499%
GM72.8350.295%
F11.545-0.06%
RIVN15.290-0.11%
CYD39.5000.09%
HMC23.935-0.215%
TM205.515-1.495%
CVNA313.540-0.37%
PAG146.760-2.58%
LAD250.750-1.07%
AN193.240-4.44%
GPI316.950-12.49999%
ABG191.990-2.76999%
SAH61.960-2.91%
TSLA357.885-2.70499%
GM72.8350.295%
F11.545-0.06%
RIVN15.290-0.11%
CYD39.5000.09%
HMC23.935-0.215%
TM205.515-1.495%
CVNA313.540-0.37%
PAG146.760-2.58%
LAD250.750-1.07%
AN193.240-4.44%
GPI316.950-12.49999%
ABG191.990-2.76999%
SAH61.960-2.91%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Ford Dealer in Town of 700 Finishes 33rd in the Nation
EASTON — From the beginning, it was a match made in Ford heaven.
At the end of 2019, following a strong December run, Preston Ford — a Ford dealership nestled just...
Skip the Jargon When Selling Cars
Anyone who is an expert in his or her field or who has a passion for what they do knows how difficult it can be to tone down the jargon...
How to Improve Your Digital Retailing Efforts and Customize the Message You Send to Your Customers – Tim Cox, CarNow
On today’s show, we’re pleased to welcome back Tim Cox, Senior vice president of Sales and Co-Founder at CarNow, one of the country’s leaders in automotive retailing solutions. In this...
What is Your Customer Data Worth?
Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach consumers.
Imagine if you knew every household...
What Customers Actually Want in the Waiting Room
Wait time is a perceptual thing. Depending on many factors, time can either stretch or contract. When creating your dealership’s waiting room, you want to make customers feel like time...
Shep Hyken Identifies the Customer Phases Needed to Strengthen Dealership Loyalty in His New Book, “The Cult of the Customer”
Many businesses today can agree that placing a focal point on the customer is imperative for business success and can easily be a core value of a company’s culture. But...
How TrueCar’s Re-Brand Affects Dealers and Car Buyers – Kerri Wise, VP of Industry Relations and Education
In this segment, Kerri Wise, TrueCar's Vice President of Industry Relations and Education, and Jim discuss TrueCar's recent re-brand and how that will ultimately effect the car selling process within...
4 Steps to Transform Your Marketing Strategies
Data is one of the most powerful tools for automotive marketers. But, given the sheer volume and availability of data, it also can be one of the most intimidating. Data...
Trade-Ins in 2020
We all know what a critical role pre-owned sales plays in your profitability. Dealers all agree that we collectively need to do a better job of pre-owned sourcing in order...
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