The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Marketing Matters

Colin Carrasquillo’s approach to strengthening vendor relationships

Jaelyn Campbell - January 2, 2025

On today’s episode of Marketing Matters, Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group, shares invaluable insights on how dealerships can foster stronger relationships with their vendor partners. With...

According to Cox Automotive's vAuto Live Market View data analysis, the used vehicle inventory in December remained stable.

Sales & Marketing

December used-vehicle inventory remains stable, but affordability challenges persist

CBT News Editorial Team - December 31, 2024

According to Cox Automotive's vAuto Live Market View data analysis, the used-vehicle inventory at the start of December remained stable compared to November. Still, it showed a 6% decrease compared...

New vehicle sales in December are expected to show steady growth compared to last year, according to the latest forecast from Cox Automotive

Sales & Marketing

Vehicle sales show steady growth as 2024 closes, setting positive outlook for 2025

CBT News Editorial Team - December 31, 2024

As we approach the end of 2024, new vehicle sales in December are expected to show steady growth compared to last year, according to the latest forecast from Cox Automotive....

wholesale used-vehicle prices remain steady

Sales & Marketing

Wholesale used-vehicle prices hold steady for first half of December

Jasmine Kiniklis - December 30, 2024

According to the latest data from Cox Automotive, wholesale used-vehicle prices are holding steady for the first half of December. The mid-month Manheim Used Vehicle Value Index remained at 205.4,...

Sales & Marketing

Timing is everything: the best and worst times to score a used car deal

Jasmine Kiniklis - December 30, 2024

Timing is crucial in the used car market when shopping for a vehicle. Understanding the best and worst times for pricing can help maximize chances of securing a better deal,...

Loyalty-Based Sales Strategies

Jens Suzuki’s three-step formula for overcoming objections

Jaelyn Campbell - December 24, 2024

In today’s competitive automotive landscape, overcoming customer objections is critical to success. Jen Suzuki, founder and president of eDealer Solutions and host of Loyalty-Based Sales Strategies, delivers actionable insights tailored...

The CNCDA issued a cease-and-desist letter to VW and its affiliate, Scout Motors, following VW’s announcement to sell directly to consumers

Sales & Marketing

CNCDA issues cease-and-desist against VW’s direct sales plans for Scout brand

Jaelyn Campbell - December 23, 2024

On December 20, 2024, the California New Car Dealers Association (CNCDA) issued a cease-and-desist letter to Volkswagen (VW) and its affiliate, Scout Motors. This action followed VW’s announcement to sell...

In today's episode of Inside Automotive, we’re exploring how AutoFi simplifies processes for teams nationwide with Kerri Wise

Sales & Marketing

AutoFi’s Kerri Wise on solving dealership pain points with real-time technology

Jaelyn Campbell - December 18, 2024

Finalizing a deal doesn’t have to be complicated. In today's episode of Inside Automotive, we’re exploring how AutoFi, the leading provider of sales and finance technology, simplifies processes for teams...

Sales & Marketing

Maximizing marketing ROI: How dealers can align strategies for better results in 2025 – Durran Cage | Cage Automotive

Jaelyn Campbell - December 17, 2024

As dealerships look ahead to 2025, aligning marketing strategies with measurable outcomes has never been more critical. In today’s episode of Inside Automotive, Durran Cage, founder of Cage Automotive, shares...

Marketing Matters

How marketing and sales can drive synergy at your dealership – Colin Carrasquillo

Jaelyn Campbell - December 16, 2024

In the latest episode of Marketing Matters with Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group, we explore the divide between two critical dealership departments: marketing and sales....

Sales & Marketing

Colin Carrasquillo’s approach to strengthening vendor relationships

December used-vehicle inventory remains stable, but affordability challenges persist

Vehicle sales show steady growth as 2024 closes, setting positive outlook for 2025

Wholesale used-vehicle prices hold steady for first half of December

Timing is everything: the best and worst times to score a used car deal

Jens Suzuki’s three-step formula for overcoming objections

CNCDA issues cease-and-desist against VW’s direct sales plans for Scout brand

AutoFi’s Kerri Wise on solving dealership pain points with real-time technology

Maximizing marketing ROI: How dealers can align strategies for better results in 2025 – Durran Cage | Cage Automotive

How marketing and sales can drive synergy at your dealership – Colin Carrasquillo

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