TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Jen Suzuki emphasizes tailored experiences and human connection will define dealership success in 2025

- February 3, 2025
As dealerships look ahead to 2025, Jen Suzuki, sales trainer, president of eDealer Solutions, and host of Loyalty-Based Sales Strategies, highlights the importance of tailored customer experiences and human connection...
John Fitzpatrick of Force Marketing shares how tech integration, retention, and data-driven strategies can help dealers thrive in 2025.
Sales & Marketing

Force Marketing’s John Fitzpatrick on tech, marketing, and the future of dealerships

- January 29, 2025
Although the weather put a slight damper on this year's NADA show, that didn't stop the automotive industry's top professionals from gathering and having insightful, thoughtful discussions. In today's episode...
Sales & Marketing

Colin Carrasquillo reflects on 2024 and shares key marketing strategies for 2025

- January 29, 2025
Reflecting on the past is paramount to planning for the future. On today’s episode of Inside Automotive, Colin Carrasquillo, the Digital Marketing director for Nielsen Automotive Group and Host of...
Loyalty-Based Sales Strategies

‘The gap that loses you money’: Jen Suzuki’s fix for BDC-sales misalignment

- January 27, 2025
In the competitive world of automotive sales, loyalty can make or break a dealership’s success. In today's episode of Loyalty-Based Sales Strategies, Jen Suzuki dives into a critical challenge that...
Jeff Brown, COO of Force Marketing, joins us to explain how connected TV is transforming how dealers connect with their audiences.
Sales & Marketing

How dealers can maximize their reach with connected TV solutions – Jeff Brown | Force Marketing

- January 22, 2025
Streaming services are becoming a game-changer, and one company is leading the charge with innovative solutions. Jeff Brown, the Chief Operating Officer of Force Marketing, joins us on today’s episode...
The auto industry has been undergoing a seismic shift, with digital marketing tools taking center stage in reshaping the car-buying journey
Sales & Marketing

From clicks to keys: Digital marketing tools revolutionizing the car-buying experience

- January 22, 2025
The automotive industry has been undergoing a seismic shift, with digital marketing tools taking center stage in reshaping the car-buying journey. Today’s consumers demand convenience, personalization, and transparency—and the dealers...
Sales & Marketing

The Path to Effortless and Memorable Dealership Visits

- January 21, 2025
Customer expectations are higher than ever. For dealerships, this means every department must commit to delivering an exceptional experience—even as those expectations continue to evolve. But what do modern dealership...
John Fitzpatrick, CEO of Force Marketing, provides insight into how to modernize your dealership playbook.
Sales & Marketing

Don’t get left behind: Modernize your dealership playbook – John Fitzpatrick | Force Marketing

- January 20, 2025
The J.D. Power Auto Summit is right around the corner, and this renowned summit serves as a cornerstone for dealership leaders and innovators seeking a competitive edge. This year’s event...
Sales & Marketing

How Russell ‘Russ Flips Whips’ Richardson went from detailing to dominating social media

- January 20, 2025
Russell Richardson, also known as "Russ Flips Whips," is a dynamic force in automotive sales, blending humor, insight, and strategy to elevate the car-buying experience. As a sales associate at...
Sales & Marketing

Mastering the Used Car Market: How the Right Data and AI Drive Profitability in 2025 

- January 20, 2025
In a competitive market, it’s no surprise used vehicles represent one of the most dynamic and profitable areas of dealership operations. Yet, navigating this space is far from simple.  There...


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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Courtesy Automotive Group adds two Tucson dealerships
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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