TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

0% interest
Sales & Marketing

0% Interest, No Money Down: How Aggressive Financing Props Up in a Pandemic

- May 5, 2020
The COVID-19 pandemic has wreaked havoc on industries across the nation, decimating small and medium businesses that rely heavily on consistent cashflow. Car sales have fared surprisingly well throughout the...
customer
Sales & Marketing

Five Tools to Enhance Customer Interactions and Experiences During COVID-19

- May 4, 2020
As some states are lifting their shelter-in-place orders, many individuals are worried about carrying on as normal. A Kaiser Family Foundation poll found that 80 percent of respondents still favored...
Sales & Marketing

JM&A Group Launches Virtual F&I Solutions for Dealerships Nationwide

- May 4, 2020
In today's segment, we’re pleased to welcome Jonathan Jordan and Scott Gunnell of the JM&A Group. Jordan is the manager of sales strategy, and Scott is the group VP of...
device
Sales & Marketing

Tips for Cross-Device Car Shopper Satisfaction

- May 1, 2020
Moving into the digital age has, in many ways, made car sales easier. Suddenly, there's access to a much wider audience, with tools that allow for increasing marketing optimization. However, with...
marketing
Sales & Marketing

Weekly Marketing Update with John Fitzpatrick – [5.1.20]

- May 1, 2020
In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. To find out more, visit Force...
Crisis
Sales & Marketing

Emerging Better & Stronger from A Crisis

- April 30, 2020
A crisis can come suddenly or result from a series of events that occur over time. Regardless, we never wish it upon us and it’s never welcomed. As disorder, confusion...
dealers
Sales & Marketing

The ‘New Normal’ at Auto Plants and Its Effect on Dealers

- April 29, 2020
Carmakers are planning their returns to work over the next few weeks. American Honda plans to restart factories on May 4th, as do Toyota, Ford Motor Company, and FCA North...
Brian Finkelmeyer
Sales & Marketing

Should Dealers Take Additional New Vehicle Inventory into Stock? – Brian Finkelmeyer, vAuto

- April 29, 2020
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Brian Finkelmeyer, Senior Director of New Car Solutions for vAuto, Inc. In this segment, Jim and Brian...
outbound call
Sales & Marketing

Unleash Your BDC to Capture Pent Up Demand

- April 28, 2020
The auto industry has suffered a big blow in the last month. NADA has revised its new light-vehicle sales from the original forecast of 16.8 million units in 2020, down...
Mark Rikess
Sales & Marketing

Mark Rikess Shares His Insight About the Evolving Sales Process During This Crisis

- April 28, 2020
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Mark Rikess, CEO of Rikess Consulting. In this segment, Jim and Mark discuss the benefits of...


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CBT News
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