TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

work
Sales & Marketing

Ford Offers Work-from-Home Extension: What it Might Mean

- June 19, 2020
The year 2020 has undeniably been a strange one and we have definitely learned how working from home impacts people, businesses, and communications. On Wednesday, Ford Motor Co. announced that...
miles
Sales & Marketing

Fewer Miles Driven in Past Few Months, and How It Could Affect Sales

- June 17, 2020
If you had the occasion to drive anywhere during the March, April, or May this spring, it would’ve been a remarkable difference in traffic volume compared to pre-pandemic traffic. The...
Greta Crowley
Sales & Marketing

How Autotrader is Encouraging Consumers to Buy Online – Greta Crowley, VP of Marketing

- June 17, 2020
On today’s show, we’re very pleased to welcome Greta Crowley, Vice President of Marketing for Autotrader. In this segment, Greta and Jim tackle Autotrader's recently launched, new national TV campaign,...
RV Sales
Sales & Marketing

RV Sales Surging During Pandemic Recovery: How Can You Profit From This Trend?

- June 16, 2020
More RVs and travel trailers are being sold this spring and early summer than the same time frame last year, according to RV dealerships in the United States. Compared with...
digital retail
Sales & Marketing

Road to the Sale: The Digital Retail Checklist

- June 16, 2020
Last week we wrote about Selling in the age of COVID and how this changes the traditional Road to the Sale.  The article had some legs and was picked up...
Michael Seeman
Sales & Marketing

How Dealers Can Adapt to Changes in the Car Buying Process – Michael Seeman, CDK Global

- June 15, 2020
On today’s show, we’re pleased to welcome back Michael Seeman, Vice President of Customer Success and Enablement for CDK Global. In this segment, Michael and Jim discuss CDK's new dealer...
online
Sales & Marketing

Analyst Predicts a Third of American Malls Close in Next Year. What It Means for Dealers

- June 12, 2020
The retail industry has been relatively stable for decades. Small retail stores and chains could be profitable by maintaining low overhead in malls, but that’s predicted to change in the...
Mahesh Shah
Sales & Marketing

How to Up Your Game When it Comes to Engaging with Consumers Online – Mahesh Shah, CDK Global

- June 11, 2020
On today’s show, we’re so pleased to welcome back Mahesh Shah, EVP, Chief Product and Technology Officer at CDK Global. In this segment, Jim and Mahesh discuss what CDK is doing...
industry
Sales & Marketing

The Automotive Industry’s New Normal

- June 10, 2020
As with nearly all industries, the on-going social distancing restrictions put in place to combat COVID-19 are impacting the way vehicle manufacturers and the dealerships do business. What will be...
Elead
Sales & Marketing

How to Increase Engagement With Car Buyers at Your Dealership – Jeff Beals & Bill Wittenmyer, Elead

- June 9, 2020
On today’s show, we’re so pleased to welcome Jeff Beals, Vice President of operations at Elead and Bill Wittenmyer, Partner and Vice President of sales and operation for Elead as...


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CBT News
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