Independent Dealers Remain Positive Entering Third Quarter 2020
Coming off the toughest sales climate in more than a decade, it could be argued that the auto industry should be expecting the worst situation as the second half of...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Texas VW Dealer John Luciano on the Importance of a Strong CPO Program
With all of the challenges presented to dealers by the Coronavirus, Street Volkswagen in Amarillo, TX decided to face them head-on and re-invest in their customer community. They offered free...
Auto Sales Recovery Exceeds American Economy Growth Rate
A recent US Census report revealed that American retail sales across all industries increased by 1.2 percent from June to July. Although it is below the 2.9 percent increase projected...
Report Shows the Consumer Connection Goes Beyond Cars to Include Brand
It seems that car owners have always developed an emotional bond with their vehicle. Research by Road & Travel Magazine from back in December 2007 found that 60 percent of...
Force Marketing CEO John Fitzpatrick on Today’s Auto Marketing Recovery and Impact
When the pandemic first hit the United States in early March, dealers began to revaluate their department budgets and overhead costs to offset the drop off in sales. Unfortunately, one...
Delaying Internal Work Approvals – What It Really Costs When the Dealership Keeps Its Best Customer Waiting
The used car department is the dealership’s best customer. When the dealership is turning used cars at a healthy rate, the parts and service departments account for the lion’s share...
How to Win the Digital Retailing Game – Joe Chura, Dealer Inspire
For many years, digital retailing in the auto industry has largely been on the periphery of the automotive sphere, but thanks to COVID-19, it's now fully coming into focus. The...
The Power of Local: Five Ways to Harness Local Community Support
A recent Visa Back to Business Study took responses from business owners across various sectors about their optimism regarding their futures and the strategies they are taking to manage the...
Could Auto Retailers Copy Amazon’s Model for Fulfillment Centers?
Online retail giant Amazon and Simon Property Group Inc. are in talks to use empty retail locations in malls as depots and fulfillment centers, according to a report from the...
Is Your Dealership Generating Enough High Quality Leads? – Kevin LeSage
With all of the digital tools at customers’ disposal, dealers are seeing an influx of leads as more consumers pursue online transactions. However, not all of those leads are high...
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