TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

used-vehicle
Sales & Marketing

J.D. Power Analyst Larry Dixon on the State of the Used-Vehicle Market

- August 31, 2020
Like many industries nationwide, automotive retail has had to pivot and figure out ways to do business digitally. The used-vehicle market is no different. Joining us to talk more about...
digital retailing
Sales & Marketing

How to Maintain Brand Consistency with Digital Retailing

- August 28, 2020
Digital retailing has quickly advanced in automotive markets due to the limitations from COVID-19. With sudden integration for many dealerships over a short time frame, a few key principles can...
dealers
Sales & Marketing

How dealers can drive leads when inventory slows down

- August 28, 2020
Dealerships across the nation have run low on cars to sell amid the COVID-19 pandemic. Motor vehicle and parts dealers’ sales dropped to a year-over-year low of 52.5% in April...
digital retailing
Sales & Marketing

eLEND Solutions CEO Pete MacInnis on Aligning Digital Retailing with Consumer Demand

- August 28, 2020
Many auto retail professionals are wondering how to successfully thrive and recover from the pandemic that we face. Several new and innovative changes have been made nationwide in dealerships and...
Paul Potratz
Sales & Marketing

Paul Potratz on Creating the Right Messaging Behind Your Facebook Ads

- August 27, 2020
If your dealership is not using Facebook as part of its marketing strategy, then it should be. The social media platform has become more than just a place to catch...
hours
Sales & Marketing

Rethinking Auto Retail: The Shift from Leads-Based Sales to the Transaction

- August 26, 2020
In a few short months, digital retailing in automotive jumped forward about five years. The Cox Automotive Future of Digital Retailing Study reveals that 9 in 10 shoppers want to...
text
Sales & Marketing

Text Your Way to Higher Customer Satisfaction

- August 26, 2020
This morning, I dropped off my 145-pound Newfoundland, Tess, to be groomed. I scheduled and paid over the phone, and then I received reminders via text. When I arrived and...
Alex Goldfayn
Sales & Marketing

CEO Alex Goldfayn Discusses Key Communication Strategies to Generate More Sales

- August 26, 2020
  Many of our personal and professional lives have been altered since the start of Coronavirus, but that doesn’t mean optimism and positivity have to take a back seat. Sales and...
VettX
Sales & Marketing

How VettX Helps Dealerships Utilize the Third-Party Vehicle Market to its Full Potential

- August 26, 2020
Since the start of the pandemic, many dealers have struggled to acquire used inventory. Is sourcing from private parties the way of the future? On today’s show, we’ve brought in...
service department
Sales & Marketing

Five Marketing Strategies to Increase Service Department Sales

- August 24, 2020
According to the National Automobiles Dealers Association, almost 50 percent of a dealer's gross profits are generated by the service department. For many dealerships, service departments can be a significant...


Latest Articles
Latest Articles 04/04/26

Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
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Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
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GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
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White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales


CBT News
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