TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

service
Sales & Marketing

Low-budget marketing tips for your service department

- September 8, 2020
It’s widely accepted knowledge that only 45 percent of customers remain loyal to their dealership’s service department within the first two years of vehicle ownership. Like any relationship, work is...
inventory
Sales & Marketing

Auto inventory levels reach new lows amid strong August sales

- September 8, 2020
Inventory is scarce right now, that’s no secret, and the used car market has been hit especially hard. This has left many dealers wondering how and when their pre-COVID inventory...
Google's
Sales & Marketing

What Google’s New Change in Ad Policy Means for Dealers and Marketers

- September 4, 2020
Google recently made a policy change that limits the ability to target customers by zip code. This could have a major impact on dealers and OEMs as they market and...
AutoFi
Sales & Marketing

Capturing Your Dealership’s Share of the Digital Retailing Market – Joe St. John, AutoFi

- September 3, 2020
Dealerships are seeing less foot traffic as the retail automotive industry heads online. More dealers are being equipped and empowered with tools to thrive in a digital retailing environment. eCommerce...
Dale Pollak
Sales & Marketing

Dale Pollak On the New Map for the Used-Car Business

- September 2, 2020
Things are looking up for dealers in the retail automotive industry as many adjust to the new normal and get back to business, but how do you keep the momentum...
Baxter
Sales & Marketing

Baxter Auto Group Drives Business Forward with New Customer Experience

- September 2, 2020
Baxter Auto Group is raising the bar when it comes to supporting the customer during their car-buying journey. The brand has launched a new program that puts consumers in the...
Roadster
Sales & Marketing

Roadster Execs on Facilitating the Soaring Demand for Digital Retailing

- September 2, 2020
With purchase processes rapidly changing, dealers are looking for easy yet effective ways to streamline and close sales. Car buyers simply aren’t going the traditional route anymore as they purchase,...
body
Sales & Marketing

How Dealer Body Shops Can Navigate the Restart

- September 1, 2020
In April 2020, traffic volumes across the US were reduced by 30 to 60 percent as COVID-19 restrictions kept much of the public at home. As a direct result, fewer...
referral
Sales & Marketing

Six Steps to Build a High-Converting Referral Program at Your Store

- August 31, 2020
Social media, video marketing, and email newsletters may be all the rage. Nevertheless, there is a form of marketing that seems to fit the profile of being low-cost and effective...
digital retailing
Sales & Marketing

How to Market Your Dealership’s Digital Retailing Process – Glenn Pasch

- August 31, 2020
In light of the COVID-19 pandemic, many dealers have adopted digital retailing technology on their website to meet consumer demand and facilitate an uptick in online sales. However, dealers still...


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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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