How salespeople can make the most of their digital leads – Sean Gardner
Today on CBT News, Sean Gardner joins the show to discuss what sales teams need to be doing right now. Gardner is an instructor and sales trainer with Joe Verde...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Automotive marketing study reveals two marketing techniques that boost sales by 76 percent
There seems to be a winning combination of marketing techniques that can propel dealers to a significant sales bump. Outsell, a virtual engagement sales company, partnered with RXA, an AI, and data...
How to source your dealership’s vehicle inventory more efficiently – John Foley, CarLotz
Dealers may have a solution to their inventory woes with CarLotz as the company focuses on expansion while also securing plans to go public this quarter. CarLotz has attracted investment...
Tips to optimize customer engagement in the pandemic and beyond
If you live in Southern California, you may have noticed a new type of text message from candidates during the recent political season. It may have gone something like this,...
TV’s effect on dealership digital engagement
For dealerships across the country, car buying came to a halt at the start of the 2020 pandemic. Then, car sales —of new and especially used models—turned a corner, becoming...
5 ways to reduce cost erosion on used car inventory
Every day a used car doesn’t sell costs money. These 5 ways to reduce vehicle cost erosion are vital to your dealership’s ROI.
Asset depreciation is an essential concept for used...
Used car industry seeing more inventory, all-time high prices
Customers have more choice and dealers have more to offer shoppers in the used car market, according to vAuto Available Inventory. Used cars have become more plentiful in recent weeks...
3 steps dealers can take to increase vehicle appraisal accuracy
One challenge many dealerships face is lowering costs to save money in the long run, but many may be leaving a lot of money on the table by overlooking reconditioning...
Study shows that negative auto dealer ratings are on the decline—Why?
Today, it can quickly feel like company reputations either rise or fall depending on what is said about them on Yelp, Google, or any other relevant review site. For dealers,...
Cars.com CEO Alex Vetter on how advertising has changed for car dealers
In today’s marketplace, customers are equipped with digital tools to do most of their shopping from smartphones, which includes vehicles. But since the onset of the pandemic, dealers have had...
Latest Articles
