The importance of a mobile-friendly shopping experience
Even if you’ve been stuck under a hood for the last decade, it’s not surprising to know that the selling of auto-parts and accessories has changed drastically over the last...
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TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Three easy ways to boost e-commerce sales at your dealership
Have you recently shifted to selling cars online? What about service repairs and parts? The automotive world has gone digital, and dealers committed to adapting will beat out the competition.
However,...
Allyson Witherspoon, CMO of Nissan USA, on launching 10 new models and marketing in 2021
Today on CBT News, host Jim Fitzpatrick is joined by Allyson Witherspoon. Vice President and Chief Marketing Officer of Nissan USA. Witherspoon joins the show to discuss the latest automotive...
Top four opportunities in driver’s experience for automotive manufacturers
There's a lesson to be learned from Tesla and its ascent to the status of most valuable car manufacturer in the world. The leapfrog, often experimental progress made by Tesla...
Joe Shuster discusses his role in reviving Honda of Downtown Los Angeles
Today on CBT News, host Jim Fitzpatrick is joined by Joe Shuster, Dealer Principal at Honda of Downtown Los Angeles. Shuster was instrumental in reviving the Honda dealership after it...
How car dealers can stay ahead of the curve with a solid business strategy
Today on CBT News, host Jim Fitzpatrick is joined by Shawn Hays, Co-Founder of Sales Hustler and General Manager of Carter Myers Colonial Chevrolet in Richmond, VA. Hays has built...
What are dealers’ true opinions about digital retailing? – Pete MacInnis, eLend Solutions
Today on CBT News, host Jim Fitzpatrick is joined by Pete MacInnis, Founder and CEO of eLend Solutions. The pandemic has brought forth many challenges and dealers are weighing in...
JJ Quest discusses how car dealers can evolve their marketing practices to match current digital trends
Marketing techniques continue to evolve as innovative digital trends enter the market. You may be asking yourself, what’s the best way to maintain effective messaging? On today’s show, we’re pleased...
How can automobile dealers utilize digital platforms in 2021? – Mike Darrow, TrueCar
Today on CBT News, host Jim Fitzpatrick is joined by Mike Darrow, President and CEO of TrueCar. Darrow has extensive industry knowledge after spending many years in executive roles for...
Best practices for engaging today’s car shopper: In-person sales (Part 4)
When circumstances have forced society to limit personal interaction, small yet personal touches can make a huge difference in closing a sale. These interactions will be more frequent as customers...
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