TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

3 ways to simplify closing
Sales & Marketing

3 ways to simplify closing an automotive sale – Sean Gardner, Joe Verde Group

- March 8, 2021
Dealers are always looking for the best way to close the deal. Sean Gardner is an expert on closing opportunities. Gardner is an instructor and sales trainer for the Joe...
Google Head of Auto Retail Lissette Gole
Sales & Marketing

Google’s Head of Automotive Retail Lissette Gole, discusses 4 industry trends caused by the COVID-19 pandemic

- March 8, 2021
The COVID-19 pandemic brought many changes to the automotive industry. Dealers discovered new ways to manage associates, interact with customers, and conduct daily business. Today, Lissette Gole, Head of Automotive...
ROI
Sales & Marketing

A guide to understanding the ROI of your phone calls

- March 8, 2021
Every interaction you have with a customer has an impact on your bottom line and the reputation of your dealership. Whether that touch point takes place on digital channels or...
Sales & Marketing

Virtual 20 groups create new possibilities for continuous improvement

- March 8, 2021
Have you ever thought of joining a 20 Group to understand how your dealership can optimize workflow, people, processes and tools to drive more revenue? If so, what stopped you?...
marketing
Sales & Marketing

Tailoring your automotive marketing for 2021

- March 4, 2021
Marketing your dealership to your customer has historically been a fairly straightforward task. There are nuances in using data, but the data has been consistent year over year - except...
sales
Sales & Marketing

The National Retail Federation projects retail sales growth in 2021 with effective vaccine rollout

- March 4, 2021
The year 2020 was a challenging one—particularly for the automotive industry. During the start of the pandemic, U.S. vehicle sales fell as much as 52%. Nevertheless, the industry went on...
Brian Pasch
Sales & Marketing

Brian Pasch on the benefits of transparency in modern retailing

- March 3, 2021
Today, we welcome back auto marketing expert Brian Pasch to the show. Pasch is the Founder and CEO of PCG Companies and host of CBT’s monthly series Auto Marketing Now....
Five Star Dealer Awards
Sales & Marketing

Five Star Dealer Awards recognize those at the peak of customer service

- March 3, 2021
On Tuesday, Edmunds announced the ninth annual Five Star Dealer Award recipients. Dealers who received this year’s award are being recognized for their extremely high standard of customer service as...
Sales & Marketing

How digital retailing can personally tailor the car buying experience for customers – Bob George, Dealer.com

- March 2, 2021
A strong digital marketing presence is crucial for your dealership in today’s marketplace. This afternoon on CBT News, we are discussing Dealer.com’s latest industry insights with Bob George, Assistant Vice...
Force Marketing, GSM acquisition
Sales & Marketing

Force Marketing making bold moves with acquisition of GSM, a fixed-ops marketing company

- March 1, 2021
On this special edition of CBT News, John Fitzpatrick, Co-Founder and CEO of Force Marketing, and Shelley Washburn, President of GSM join guest host Steve Greenfield to discuss an exciting...


Latest Articles
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Weekly roundup: Stellantis to add 10k jobs, GM leads in Q1 2026 sales, Federal judge partially allows lawsuit against VW to proceed
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Affordability takes center stage at the 2026 NY Auto Show
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Legal battles reshape car sales
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Legal battles reshape car sales


CBT News
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