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New study: 3 ways to capitalize on inbound calls

Auto dealerships can capitalize on inbound calls to their respective companies if their call-handling practices lead to a significantly better and more memorable customer experience.

A past J.D. Power and Associates study show the following related to inbound sales calls to auto dealerships:

Only 11 percent of phone ups yield accurate customer data

Only 6 percent of phone ups yield an appointment of some type

Only 8 percent of appointments show

Marchex Institute, a data and insights center of mobile advertising analytics company, released a new research study titled, “Intro into the Auto Industry,” that sheds light on how auto dealers, OEMs, and independent repair shops can capitalize on inbound calls to their business.

Read More: Loyalty 360

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