Larry Dorfman Steps Aside as Chairman and CEO of APCO Holdings, LLC.

APCO Holdings

NORCROSS, Ga. — May 16, 2019 —After 35 years, Larry Dorfman has decided to step aside as Chairman and CEO of APCO Holdings, LLC. and assume a role as Senior Advisor to the company to allow himself more time to focus on his family and personal life while still engaging in the things he is most passionate about – supporting dealers, agents and the company’s employees. Finbarr O’Neill (Fin), will succeed him as Chairman and CEO.

APCO Holdings, LLC. is most commonly known for its strong brands: EasyCare, GWC Warranty, SAVY, Covideo and MotorTrend Certified Vehicles, which serve a broad array of the automotive retail industry through franchised dealers, independent dealers, OEMs and other distribution channels. Additionally, APCO is the industry leader in claims processing quality and efficiency, customer service, dealership training innovation, and they are one of the “Best Companies to Work For” in America.

“Fin has a proven track record as a CEO in large companies in the automotive business”, Dorfman said. “He is already a part of our team and knows our company, so he is well positioned to serve as a catalyst to help take APCO to next level and that is exactly what we intend to do. As we grow, we intend to continue to be innovators and leaders in our sector of the industry while we maintain our claims and customer service excellence. To meet these expectations while managing our growth, we needed a person like Fin who understands the needs of the industry and unique culture we have built for our employees.”

In his new role, O’Neill will focus on operational effectiveness and strategy to strengthen APCO’s position as the premier provider of vehicle service contracts, ancillary products and best in class administrative services allowing dealers to offer customers great products while driving growth and profitability.

Most recently, O’Neill was President and CEO of J.D. Power. In his 10 years with J.D. Power, O’Neill helped lead the firm through a period of dramatic expansion into data & analytics, and the integration of strategic acquisitions including the NADA Used Car Guide and the used car pricing consumer website National Appraisal Guides. Previously, he served as CEO of Hyundai Motor America where he helped lead a brand turnaround, and as CEO of both Mitsubishi North America and Reynolds & Reynolds.

“Larry has had an amazingly positive impact on the retail automotive industry.  He has blazed a trail for 35 years and I’m excited to accept the baton in this time of great change in the automotive business. It’s especially exciting to be with a team devoted to helping dealers navigate these changes.”, O’Neill said. “Consumer behaviors are driving tremendous change, not only in their digital shopping habits but in their desire to limit risk across their lives. There is a real opportunity to meet their need to ensure against unexpected outlays in connection with vehicle ownership.”

For more information about the APCO Holdings family of brands please visit,

Photo credit:

Ashley Braswell