Kia is gaining major momentum in the U.S. electric vehicle market, setting consecutive sales records over the past two months. In August, the automaker sold more than 75,000 vehicles, a new high, driven by strong demand for SUVs and electric models like the EV6 and its newly launched three-row electric SUV, the EV9.
Since its U.S. debut in December 2023, the Kia EV9 has sold nearly 14,000 units in the first eight months of 2024. Meanwhile, sales of Kia’s first electric vehicle, the EV6, fell 27% year-over-year in August but remained up 13% year-to-date, with 14,373 units sold through August.
To maintain its competitive edge, Kia is introducing incentives targeting Tesla drivers with its new “Tesla Competitive Bonus Program.” This program offers current Tesla owners or lessees up to $1,500 in savings on Kia’s electric vehicles. The discount can be combined with other offers, such as $7,500 in customer cash on the EV9, allowing Tesla drivers to save up to $9,000.
Kia’s EV9, starting at $56,395, is already competitively priced among electric SUVs and boasts ample space, including 105.7 cubic feet of total cargo room. Its top-tier model, the EV9 GT-Line, competes with Tesla’s Model X, which starts at $65,990 but offers less cargo space.
Nevertheless, Kia’s aggressive pricing strategies and attractive financing options, including 0% APR for 72 months, are expected to continue through September 30, as part of its push to capture more market share in the electric vehicle segment.
