Jon Acuff is the New York Times Bestselling author of five books including his most recent, Do Over. For 18 years he’s helped some of the biggest brands in the world tell their story, including The Home Depot, Bose and Staples. Featured regularly on national media, Jon has been offering insight into customer experience and social media to his 100,000+ followers for years.
Jon recently joined CBT Automotive Network at the 2017 CBT Conference + Expo to add to the power packed up-line of speakers. Opening up for Gary Vaynerchuk (link to keynote), Jon spoke directly to dealers about the rate of change and how to not only handle it but to thrive in the changing world.
Tune in to watch the full keynote presentation. For more information on his presentation, please see the description below.
“Do Over: Investing in the 4 Things that Every Great Business Needs to Navigate Change”
The rate of change gets faster and faster each day. Technology is changing, ask the Flipcam and Blockbuster. Careers are changing, ask graphic designers who seemingly overnight had to learn how to design for a new online medium. Whole industries are changing, ask the hoteliers who suddenly find one million new competitors via the room-renting app Airbnb. Value systems are changing, ask millennials, 45% of which care more about workplace flexibility than salary.
Some companies will get stuck. When the New York Times asked, “Why didn’t Kodak create Instagram?” they were commenting on how easy it is for even successful companies to get crushed by the waves of change. Other companies will thrive amidst the turbulence.
Change is upon us and depending on how you approach it, it can be either overwhelming or an opportunity. The key is to see it for what it really is, a Do Over, a chance to reset. And if you want to navigate a Do Over, the best leaders in the world, running small businesses to massive corporations, know it takes four investments: Relationships, Skills, Character and Hustle.
The good news is, your business and your employees already have everything they need to make the best of a Do Over.
In fact, you’ve had it for years.
Sound like marketing hype? It’s not.
You already have each of those four critical investments, now it’s time to amplify them and apply them in a new way.
Why? Because your business is going to experience four real seasons of change:
You will hit a Ceiling and get stuck, requiring sharp skills to free yourself.
You will experience a Bump, unexpectedly running into a difficult market, requiring strong relationships to survive.
You will make a Jump, requiring solid character to push through the chaos launching something new always stirs up.
You will get a surprise Opportunity you didn’t see coming, requiring dedicated hustle to take advantage of it.
The good news is there are only four types of change you will face as a company. The great news is that there are simple, practical ways to get the most out of each.
Change is coming for all of us.