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Ira Wolfe on Why Dealers Can’t Go Back to Business as Usual

[powerpress]

“An Obituary for Normal“, is how Ira Wolfe, founder and President of Success Performance Solutions, satirically introduces his thoughts about the state of ‘normal’ as we know it today. Living under the black cloud of COVID-19 has transformed industry forever. From recruiting the next generation of workers to digitizing operations like never before, the post-pandemic world will certainly be ‘business as unusual‘.

Many dealers and business owners are asking themselves, “why can’t things just go back to normal?” Ira says business owners will have to accept that things won’t go back to normal; they can’t. Automotive retailers today are creating purchasing processes entirely online from the first vehicle researched, to at-home delivery. Millennials and Gen Z are incredibly familiar with making purchases of all sizes online, and dealers need to become just as tech-savvy.

Ira Wolfe on Why Dealers Can’t Go Back to Business as Usual

CBT News
CBT News
For over 11 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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