As the market shows signs of recovery, dealers increasingly want to know what the new normal will be, and what actions they should take in preparation. Carla Wade is the new Vice President of Customer Care at Lotlinx, a digital, retail-focused platform giving storeowners the ability to increase their operational control. At this year’s NADA Show, CBT News anchor Jim Fitzpatrick had the chance to sit down with her to discuss her new position and what she expects to see in 2023.
Key takeaways:
1. In her new role, Wade expects to make operational changes which will allow Lotlinx to improve its team’s capabilities, capitalize on its market share and take even better care of its customers.
2. Wade believes it is time for the auto industry to return to the basics with customer focused incentives, competitive pricing and quality service.
3. Customers have the ability to be selective, and no longer need to compromise on their car purchase.
4. Wade encourages dealers to embrace technological advancements such as artificial intelligence, and to integrate new software tools into their operations.
5. Lotlinx pays close attention to shifts in consumer behavior and external factors in order to anticipate market trends.
“How you focus on the customer and differentiate yourself against other dealers and what you’re able to offer is really key.” — Carla Wade
Notable background:
— Carla Wade may have just joined the Lotlinx family, but she brings 30 years of experience in the automotive industry both at the dealership and OEM level.
Click here for more 2023 NADA Show coverage on CBT News.
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