On today’s CBT Newscast for Tuesday, January 30th, 2018:
How can subscription services work for your dealership?
CaaS: Cars as a Service. It’s a model that’s becoming very popular, very fast. But how does it help dealers? Zack Klempf, CEO and Founder of Selly Automotive, says customers are exploring the CaaS model with online companies because dealers are not participating, but adds that they can and probably should. Watch Now
Personalizing the communication process with customers
As a dealership, you’re always looking for new and impactful ways to communicate with customers. Maybe you’re texting, sending impactful emails, or sending customers video through email. For Sesi Motors in Ann Arbor, Michigan, the dealer has found a friendlier way to communicate. The Drive reports that Sesi creates a personalized website for customers when they buy a car. Read More
Jonathan Smoke: Customers want more car in their vehicle
“This will be the year of consumers saying, ‘I want more vehicle.'” That’s a quote from Jonathan Smoke, Chief Economist for Cox Automotive, on a panel discussion at an event in Detroit a few weeks ago. WardsAuto reports that Smoke believes that consumers will buy fewer vehicles, but “more vehicle,” and right now, that vehicle seems to be the truck. At that same event, Smoke said, “the future will be a truck story, as they continue to outperform on price and profits.” He added, “Luxury is not for everyone, but it is the centerpiece for every successful (major) OEM.” Read More
