Hertz investigation

In a press release this week, Hertz said it will be partnering with Amazon Web Services (AWS) to “modernize and digitize the Hertz customer experience and key components of its new mobility platform, including enhanced data analytics and vehicle telematics capabilities.” Hertz is hoping the partnership will provide an even better experience for its customers, with Vice President Tim Langley-Hawthorne saying, “Tapping the power of the cloud will materially increase our ability to provide better tools to our business in order to serve our global customers.” 

This includes a push to digitize customers’ experiences even further to boost overall customer satisfaction. 

Langley-Hawthorne added that working with AWS’s technologies “enables Hertz to deliver a best-in-class, digitally-led customer experience and accelerate our technology modernization by leveraging a robust suite of services to drive innovation and agility across the enterprise.” This likely includes technologies such as contactless pickups and returns that can be completed with a smartphone app. 

Hertz is also planning to use AWS’s cloud technologies to keep up with the electrification of its fleet, which reportedly includes the “buildout of its global charging infrastructure.” The company is on a mission to become the most prominent electric vehicle fleet in the world and is attempting to keep up while automakers transition to all-electric lineups. 

AWS’s tools will also assist Hertz in its fleet management processes, as AWS will provide the company with its vehicle telematics platform, which reportedly “provides vehicle diagnostics data to facilitate better fleet management and support new customer products.” Hertz will also be using the AWS Marketplace, which will offer software and technologies that will “support many of the company’s strategic IT priorities.”

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